If you are looking to increase the productivity and success of your business, there are important pieces of software and tools you need to invest in that will help you do this. While some software and tools out there will help you save time, others will help you to streamline and focus your business efforts more precisely therefore helping you to make money. Furthermore, there are even some that will increase your company’s leads and sales.
As there are a wide variety of different types of software and other helpful tools out there, it can be more than a little overwhelming for you, if you are trying to work out which are right for your business. This is why we are here to help and are going to do this by putting together a list of the 5 most important pieces of software and tools that could help your business during this new year.
Accountancy Software And Tools
Never underestimate the difference investing in a high quality accountancy tool or software can have on your business. As well as helping you to save money that can then be invested elsewhere in the business, it can stop you from using too much of your precious time on something that can be dealt with, in many situations, automatically. This also saves you from lots of headaches and stress.
Many business owners consider their accountancy software to be top of the list of tools they couldn’t run their business without.
All good accountancy software should:
- Display an overview of the finances of your business
- Easily keep a recorded record of payments, quotes and invoices
- Efficiently and quickly calculate your company’s taxes
- Offer invoice generation tools
- Reports on the company’s finances, such as cash flow, profits and losses etc.
All-In-One Style Business Dashboards
With all-in-one style business dashboards you have access to a comprehensive overview of the business. This includes such aspects as project management, finances and tracking marketing campaigns to name but a few. They are designed to enable you to enable you to keep an eye on the many different departments of your business.
If you invest in a good quality business dashboard, you will be able to monitor your entire business and will always know what marketing campaigns and other projects you have running and how the company’s finances are looking. Whenever you want. You will also be able to quickly access any important information about your business or the people that work for you, so that you are always able to make more informed decisions, faster.
To put it more succinctly – this kind of software is a great tool for managing your business, so you know exactly what is going on with each individual part of it
Customer Relationship Management or CRM software
In the past customer relationship management tools were generally only used by the sales department of a business. However, there is now a increased need for this type of software to be available for various departments, not just sales. As customers expect modern businesses to offer seamless and improved interactions, it means the CRM tool you invest in should be able to track and record all interactions with customers, whether it is via the phone or email, on the website, Twitter or even the Facebook messenger.
Most businesses should invest in some kind of web monitoring tools, and although they can be utilised in a variety of ways. Though, they are most commonly good for helping you:
- Keeping track and updated when your business is mentioned at all online – this is perfect for presenting opportunities to you and managing customer service for your business
- Discover potential leads and opportunities for sales – you can use them to monitor your niche keywords and look out for leads looking for services and products that are similar to the ones you offer
- Enhance your marketing campaigns lead by an influencer by finding a social influencer
- Obtain better understanding and knowledge about the industry you are working in and therefore, understand your audience better
Digital Marketing Tools
This is quite a big category – digital market and everything that is included under that umbrella term, from search engine optimisation and content marketing to social media marketing and management. There is a wide variety of different tools designed to be used to improve your digital marketing strategies. By investing in one or two or even a few of these, depending on your needs, you should be able to improve traffic, raise awareness of your brand and products/services, engagement with customers and ultimately generate a greater amount of leads and sales.
Human Resources Software
In a time when there are easy to use and manage human resource software platforms available such as www.hrflow.org, it does seem kind of odd that so many business owners still insist on doing things the old fashioned way. The thing is though, while it may be okay for the running of the human resources of your small company to consist of a few spreadsheets and a pile of invoices and paperwork – as you expand and try to increase your productivity, workforce and generate more sales, this is not going to cut it.
The other alternative is to have a draconian system that is only usable by select HR professionals (if you have any in your company). Modern HR software, fortunately, is often designed to be used by everyone from management through to supervisors and ground level employees.
Essentially, if you want to run a tighter ship, in terms of organising shifts, holidays, absences and performance reviews. It can be used to help your business at every step of the way, from the beginning of an employee’s journey with your company through to the time they leave.
Although this is not an incredibly exhaustive list, we hope it serves as a good starting point if you are trying to find ways to improve your business and its growth.