We all know that paying attention to search engine optimization (SEO) is extremely important in today’s business world. Unless you take it seriously, potential clients might never even find your site – in this guide to ranking locally in 2018; we’ll go through how to boost your SEO locally.
After all, if you run some kind of brick and mortar store or are offering a service, you want to attract locals. While it might be nice that someone halfway around the world is able to visit your site, it’s not going to be much good if they aren’t nearby and able to buy from you.
With this in mind, we sought an industry expert Tobias Gilbert who offers an SEO service in Miami. To share a few tips that will help local business owners reach new customers through organic search in Google in 2018!
Know Your Target Market
This is where a lot of businesses fall short. They want to appeal to the broadest range of people. They hope that by getting their message across to the maximum number of people, they have a better chance of getting more clients.
The only thing that this does is to dilute your marketing efforts. It is far better to identify your ideal target market and start delivering targeted campaigns to them. You won’t reach as many people, but the people that you do reach are more likely to buy.
You need to identify what it is that your target market needs, how what you offer can help them, what kind of approach is best suited to them and where they hang out.
The more you know about your target market, the more focused your marketing efforts can be, and the more effective they can be as well.
Use Schema Markup
Make your site easy for search engines to understand by including coding in it that describes what your business actually does. This is known as schema markup.
Create a Great Site
This does not mean having a website with all the bells and whistles but rather a website that is easy to navigate, that loads fast and that makes the buying decision easier for your client. Have a contact form put up where it is easy to see.
Also make sure that there are no typos, that the text on the site is easy to read and that everything looks uncluttered.
The faster the site loads, the higher it is likely to rank in search engine results. The more uncluttered it is and the easier it is to use, the more time people are bound to spend on it. These are all factors that have a significant impact on how Google and other search engines rank your site.
Having an Up to Date Blog
Your website is your business’s formal ambassador. Content will be updated once in a while but, for the most part, it’s not going to change on a regular basis.
Your business blog is a more informal setting. You can upload relevant content and can update it a lot more easily. It is the perfect way to start interacting with your potential clients because it helps give a face to the people working at the company.
This is where you share content that is useful to your target market, like “How To …” articles. It also performs a more social function – you can share pictures of your new baby or share other kinds of community news as well.
Your website sells your product. Your blog is not quite as focused on sales but rather on opening a dialogue and building a relationship with your clients.
Are there any online business directories you can link up to? Citations online help to improve your SEO ranking and can count as much as a link from an authority site for local SEO.
List your business with every of these. It might be a bit tedious, but it is important. Local directories are usually free to list with and offer a pain-free way to get your details out there.
Get Customer Service Right
This is not directly linked to your SEO but is equally important – the better the service you offer, the higher the chances that clients will want to leave positive reviews. Make it easy for clients to reach out to you if they are experiencing a problem and get it sorted out as soon as possible.
Get Involved Online
This means posting regularly to social media and in relevant forums. Find ways to engage with clients on Facebook without actively trying to sell to them. The more useful the content you post is, the more likely it is that they will share it with their friends and family.
What is key here is to ensure that messages are dealt with quickly and efficiently.
Ask for Reviews
Actively asking clients to leave a review for you online is another excellent way to boost your local SEO. The more good reviews you more credible your site appears to the search engines. Also, people are more willing to trust you if they can find reviews from other customers.
You want people in the community to talk about your business and want to get them to help you get more clients. Getting other businesses to promote your services is a great way of doing this, but you might need to lead the way first.
Be sure to post information about other businesses or local community events that others will be interested in. The community will start looking at your blog as a useful resource, and the other businesses are bound to reciprocate the favor.
Building a great relationship with other businesses is an excellent way to boost your SEO. They might agree to guest post for you or vice versa. That means that you get access to their pool of subscribers as well.
Using Keywords Properly
Work out what keywords people will use when searching for your site and include them on your page judiciously. We are not talking about keyword stuffing here, that will just get your site marked down by search engines.
What we are talking about is to use keywords naturally and carefully within your pages. No keyword should have a concentration of over 1.5%. You can keep these figures down by using similes instead of repeating the same phrase over and over again.
It is also a good idea to choose your most important keyword phrase and use that in the first 150 words of your content. Adding a location here is also a good idea.
So, you could use something like “SEO consultant in Miami” to get more targeted local traffic.
Overall, these tips will help you to rank more highly in local searches. Once you have implemented them, the next step is to monitor the results that you are getting to see how effective the changes have been.
SEO is something of an art. The search engines are consistently updating their algorithms to ensure that they get the best search results. If you keep an eye on your website traffic, you are more easily able to track changes that have worked and those that have not.
It may require some trial and error initially, but it won’t be too long before you start getting better results.