Business Tips – How You Can Fix the MSVCP120.dll Missing Error?

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Are you loyal to the Microsoft family of technology, like us? Yes? High five for you! We love, love and love our Windows 10 operating systems and have been using Windows since its initial launch in the 1990s.

Don’t tell me you haven’t heard of Windows? Okay if you haven’t, no worries, we will tell you a little bit about it. Ready to dive in?

Windows 10 belongs to a series of operating systems designed for personal end usage. As stated earlier, it was created by Microsoft as part of its Windows NT group. Its predecessor is Windows 8.1 and the version of Windows 10 was launched on 29th July 2015.

As the developers behind this brilliant operating system constantly strive for perfection, Windows 10 releases new updates on a regular basis and the best part is that if you already own a Windows run personal gadget, you will have access to those updates for free! That’s correct, you read it right- there is no extra cost for you. Windows 10 is super compatible with millions of international programs and applications.

Windows 10’s user interface was created to handle process commands between a mouse-driven interface and touch-screen interface. The Start menu has remained a tradition throughout all previously released Windows variations and Windows 10 is no different.

There are a lot of advantages to using Windows 10:

  1. Virtual Desktop

Okay, this is one of our favourite features on Windows 10! Sure, moving between running programs amidst an array of desktops is nothing new. However, Windows 10 has optimised such an experience by making it a lot more convenient and simpler to adapt your different virtual desktops as per your personal preferences. We are all familiar with the famous command Windows key+Tab or ALT+Tab to switch between apps amidst desktops. But now, just right click on the application in question and decide where you want to put it. Awesome, is it not??

  1. Time your Restarts

Finally, this option has arrived. You can let your machine install all updates automatically but not be interrupted with the request to restart as you work. Now, enjoy an uninterrupted workflow on your Windows 10 computer as you can go to Settings on the Start menu and select Updates and Recovery. Locate Windows Update and let it run. All you have to do is now decide which time is convenient to you for your computer to reboot itself. This is a great feature as such restarts used to take a long time and disrupt your productivity. No more!

Despite its effective performance, Windows 10 does have its share of flaws. Ever experienced a MSVCP120.dll Missing Error? Techloris explains the missing msvcp120.dll issue really well.

DLL, or Dynamic Link Libraries, is a repository of modules that consists of statistics and performance data utilised by Windows applications to operate effectually.

Sometimes, when you launch your device updater on your Windows 10 system for inhabitant instrument hardware devices, an error message could pop up stating that MSVCP120.dll is missing. Okay, now this a seriously important file so that you can enjoy contemporary applications and programs as it is a constituent of the dynamic link libraries from Microsoft Word Visual C++, the 2013 version.

Consider this as arising issue: MSVCP120.dll happens because of your system not being configured properly and has caused an error in the registry. What will happen? Your personal device will slow down, freeze, its system could also crash, or you could suffer from lock ups and much more. We don’t mean to scare you though!

Here are a few different DLL mistake messages that could pop up on your screen:

  1. dll Missing”
  2. dll Not Found”
  3. dll is missing from your computer. Try reinstalling the program to fix this problem.”
  1. “This application has failed to start because Msvcp120.dll was not found. Re-installing the application may not fix this problem.”

The messages outlined above tend to occur when you decide to uninstall your older programs and put new ones on top of it. It leads to registry pile ups and such error messages. Of course, we cannot rule out viruses, malware or spyware being behind these issues as well.

There are 3 ways for you to fix this:

  1. Reinstall your Program or Application

Whichever application is showing this error, uninstall it and then install it again. Trying to open a video editor? But instead it is demonstrating the Msvcp120.dll error message? Try to reboot it and see if there is a positive change.

  1. Install from your hard drive

This requires you to type in the following in the search bar: programs Files (X86)\origin_Games\Die Sims4\_Installer\vc\vc2013\redist.

Take your mouse and double click on vcredist _X86.exe to install it.

  1. Download DLL file on your personal device

Here are the steps you need to undertake before restarting your computer:

  1. The first thing you have to do is to download the Msvcp120.dll file onto your system.
  2. Open the install directory of the application where you are having trouble and copy this file there.
  3. However, if it does not work, move the DLL file onto your system directory.
    1. Windows 95/98/Me– C: \windows\System
    2. In Windows NT/2000– C: \WINNT\System32
  • Windows XP/Vista,Window 7/8/10 – C:\Windows\System3
  1. Using a 64bit variant of Windows 10? Then this will be your system directory link: windows\SysWow64\
  2. Finally, go ahead and restart your personal gadget.


  1. Change the App with the issue

See if the latest version of the program in question has been installed. If not, update it immediately.

  1. Upgrade your system driver

Check your system for outdated drivers. If you come across any, upgrade them instantaneously.

  1. Automated resolution

If all else fails, use this Msvcp120.dll Repair Tool.

There will be no need for manual intervention as this tool will let you resolve any kind of DLL-related issue. It was built for this very purpose only. Just download it and install it on your computer. Let it scan and do its magic!


Business Continuity Planning Failures

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Research attributes only thirteen percent of most companies downtown caused by natural disasters
Downtown time due to other types of incidents, not including natural disasters, is a whopping eighty-seven percent.  Which is quite alarming when the statistics show that every year seventy-five percent of company’s experience outages.  With company’s revenue losses totaling more than $25 billion a year due to IT Outages in America alone.  Yet nearly sixty percent of businesses in the USA have no Disaster Recovery Plan implemented.  The worse fact of all is that more than a quarter of these businesses that close due to downtown never re-open!

A Business Continuity Plan needs to be structured and implemented properly

Most companies put off the planning and implementing a Continuity Plan because it can be quite costly and time-consuming.  So, they adopt the “It will never happen to us” attitude and put it to the back of their mind each day breathing a sigh of relief that it did not happen today!

If a business is going to put the time, money and effort into creating a Continuity Plan they must do so with the utmost commitment and ensure that it is basically an iron-clad one.

There is noway one could ever predict every single threat, disaster, incident or casualty that could occur.  There are just too many variables not to mention it would probably take a lifetime to do so!

But a good place to start is with some company research and a good old Business Impact Analysis and Risk Assessment!

Once they are done it will give the company a better understanding of the core processes, key personnel and acceptable loss levels.  The Risk Assessment covers the potential threats from which is a good grounding to start.

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Some of the common mistakes made by companies with their Continuity Plan are:

  • Not covering all potential threats
    • Has the company consideredthreats and potential risks from within companies, such as employees? Research showed that a high percentage of security breaches came from employees either unintentionally or intentionally not securing their passwords
    • Have acts of nature been considered right down to infestation with insects? There was an incident whereby an entire organization shut down for days due to an infestation of small flies.
    • What about power-outages due to many reasons such a power box being struck by lightning?
  • Lack of communications amongst peers
    Just like the mandatory fire drills that have companies piling their employees out of the building for a drill and having the procedures for the drill clearly defined for them, a companies Continuity Plan should be administrated and communicated along the same lines. With staff aware of the key personnel to contact and actions to take.  Just as the “fire-escape Plan” is mounted to the walls at various points in a company so should an outline of the Business Continuity plan.
  • Lack of knowledge about the business, its operations and key processes
    As Business continuity requires a complete knowledge of the company, it processes, etc. The BCM Manager should be someone who knows the business inside out and preferably from top-level management with the support and backing of their peers!


The Business Continuity Plan is a vital part of a company’s recovery process and should be implemented by key personnel with an in-depth knowledge of the company.

They should also be committed to the keeping the plan updated, well documented and communicated throughout the company.

How to Hire an Accountant for your Startup

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Launching your own business from scratch is a challenging and monumental time. There is enough stress on your plate without you having to worry about your cash flows and costs. Accounting is a critical part of any business, especially in its preliminary stages.

You may be a superstar, but there is a limit to which you can stretch yourself and utilise your energies. If you feel accounting is not your forte and will only take more of your precious time, then you may want to consider hiring an accountant to ease your accounting processes.

No matter what the scope of your business operations are, there are professional accountants available to help you out. However, if you are completely new to this, and need a bit of guidance, then you are in the right place.

What does an accountant do?

Accountants are masters of the art of accounting and offer a diverse, wide portfolio of services to their clients. These include but are not limited to:

a.       Deciding whether registration for VAT is required or not

b.      Helping you decide which software to procure and how to set it up, including defining variables

c.       Deciding whether registration for VAT is required or not

d.      Helping you choose which business category you should officially be registered in by assessing and analysing your business situation: partnership, sole tradership, or limited company. This decision will impact your tax requirements and personal liability equation. Hence, it is critical you make the right choice in this matter.

Once you are up and running, an accountant can benefit you in a lot more ways:

a.       Give ideas and advise on how to onboard employees’ payroll

b.      Make sure that you utilise all the possible tax relief conditions that your business qualifies for

c.       Provide guidance on how to reduce tax liabilities in the future

d.      Manage and optimise your company’s cash flows

e.       Assist or lead in preparing fiscal forecasts and relevant business plans

f.        Identify the right kind of finance to be raised and in help in doing just that

g.       Ensure that tax returns are filed within deadlines and that the right amount of tax is paid

When is the right time to hire an accountant?

It is never too early to start consulting an accountant. From the moment your business idea is born in your mind and you begin to formulate a plan, schedule a preliminary appointment with an accountant. He can guide you and help you develop an accurate, realistic business plan with appropriate financial forecasts. Not only that, he will be able to direct you in the class of finance that would best suit your needs. Your accountant will be able to inform you of any legal and regulatory requirements that you would have to meet as well as a start up business. He will provide a complete end to end roadmap that will tell you whom to inform, where to file your business papers, deadlines and a lot more. It will make your work a lot easier and allow you to concentrate on building your business, instead of worrying about bureaucratic and administrative issues.

As stated, your accountant will instruct you which business category to fall under: limited liability, partnership or sole trader. Remember this will impact every dimension of your business operations and change the scope according to the business format you decide to go for. This can include any intellectual property rights you want to patent, your letterheads, paperwork etc.

What do you need to know before hiring an accountant for your start-up?


it is always better to compare oranges with oranges and not compare with apples. What do we mean? Seek out accounting firms that are the same scale and size as your business as they are the ones who will best understand your issues and custom needs. Not just that, perhaps you want an accountant who has experience and expertise in your field of business. Of course, that will make a positive difference and probably make you feel more comfortable with him as well. Do assess their reputation in the market as well and check which accounting body they’re a member off. Credibility is everything!

Touch Base

Take your time and touch base with four to six accounting firms that appeal to you. Fix meetings with them and request proposals. Ask them why you should hire them and how they can help your business. Spend some time on this as this is going to be a long term business relationship. Always ask before your first meeting if there are any prerequisite charges or the introductory meeting is free. If you ask for serious advice on a specific matter, you may just get charged.

Hold Meetings

Give the accounting firm you are meeting an overview of your business and what your expectations are from your hired accountant. See if their portfolio of services can cater to your demand. Can they offer any improvements?

If you already have a business plan, get them to review it and share comments. However, if you are looking for ways to raise capital finance, tell them you need a fiscal forecast. Clarify from before what the cost would be and if you can afford it. Check when they expect their fees to be paid and how frequently.

After the Meeting

Suppose you have found an accounting firm you love and you have hired it – you will a contractual letter from them that will outline their working terms and conditions. Once you have signed the paperwork and have made things official, clarify to your accountant that you need his services on a frequent basis, not only at the end of the tax year when fees are due. Tell him he can talk to you and disclose if there are any alarming discrepancies that he identifies in your financial statements as you want to be protected and not find out issues at the last moment.

Develop Your Relationship


Utilise your accountant as much as you need and get advise on how to expand or improve your start-up business. There is no harm in doing this! Just do a yearly review of your accountant’s services and make sure his capability is what you need.

The Importance of Executive Protection Services In The Tech Industry

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The tech industry might seem pretty calm and relaxed from the outside and it certainly has a reputation for being a little more laidback just look at Google’s HQ! But just because things seem a little less serious that doesn’t mean there isn’t a need for executive protection services.

In fact, executive protection services are in high-demand when it comes to the tech industry, you might not really notice it but if you ever see footage of tech leaders like Mark Zuckerberg out in public he will usually be flanked by bodyguards.

These bodyguards will be part of a professional executive protection services team and be responsible for ensuring the safety of important business leaders. Sticking with Facebook for a moment do you know how much it costs the business to protect their founder and leader?

If you’ve been keeping an eye on the news lately you might have already seen a report about it but if you haven’t then I’ll answer the question for you. In 2017 alone, it was reported that Facebook spent $7.3 million dollars on personal security for Mark Zuckerberg, a 50% increase on the amount spent in 2016.

Robert Frank, writing for CNBC estimated the cost at around $20,000 dollars a day which goes to show how important keeping their leader and founder safe is. While available data shows Facebook spend the most when it comes to executive protection services many other leading tech figures also have large budgets when it comes to their protection.

Amazon reportedly spent $1.6 million on executive protection services for Jeff Bezos in 2016 while Apple spent $224,000 on protection services for Tim Cook. These might seem relatively small when compared to the amount spent on Mark Zuckerberg, but while the amounts are smaller they still show that tech companies are willing to spend a lot when it comes to protection services.

After all, can anyone really argue that even the smallest of the three figures is not a lot of money? You also have to take into the account the amount of traveling Mark Zuckerberg did in the last year compared to the other tech leaders. Travel protection is what usually increases the price of executive protection services.

But whether it’s a million dollars or ten thousand many tech companies will be willing to pay to protect their leaders and other key figures. Executive protection services are also rarely focused on a single person they can be used to ensure the protection of larger groups like a group of board members or a tech leader and their family.

You might be reading this and thinking well that’s all well and good but what does any of it mean for me and my business? You might be the leader of a smaller business or in the process of setting one up and thinking I don’t need that level of protection, it’s way too over the top.

That’s understandable and you might even be right in your assumption at least right now but what about in the future? You might also be underestimating just how valuable you actually are, even in the early days of your business, you could need the high level of protection on offer from professional executive protection service providers. Let’s look at the benefits in more detail, shall we?

Why You Need Executive Protection Services

Many people reading this might be in the early stages of setting up their business, or you might even have it set-up and could be doing business right now. You probably fit somewhere into the rather wide category encompassed by SME’s don’t you? But while every SME is different I’ am willing to bet many don’t have executive protection services.

Many small to medium-sized business leaders probably don’t see the point or can’t justify the expense. But remember you can get professional protection services on a smaller budget you don’t have to spend millions like Facebook did, many service providers know that level of expense is an exception and not a common occurrence.

But even when you know you can afford it many SME tech business leaders will still think the money could be better spent elsewhere or think they won’t need the level of protection an executive protection service provider could offer. There’s a variety of reasons why they could believe this but some of it does go back to what I said at the beginning of this piece.

Many people hold a very common misconception when it comes to the tech industry, they see it as being more playful and relaxed unlike other big industries like finance or the media. But the tech industry is arguably the most important business industry around today and it is heavily connected to almost every other industry.

It might all seem like fun and games but many of the leading businesses today need the protection provided by executive protection services. And it’s not just the tech leaders who need high levels of protection but their families as well and you might be a smaller tech business owner, but you could still need a high level of protection.

Think about it like this every big tech business you see today started out as a small business somewhere. Some leading tech companies expanded an insane amount in just a few months so don’t think just because you’re a small business now that you’ll stay that way.

And even if you are a small business that doesn’t mean you won’t be a target! Yes, it’s not as common but small tech business leaders have found themselves targets of a variety of crimes because of the ideas they have. So, every tech business leader out there big or small should think about hiring executive protection services from a professional provider.

That way you can ensure you, your employees and even your family are always protected and remember despite what you might have heard you can still get high-quality protection on a smaller budget.


Business Continuity Planning

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Every Business Continuity Plan should be about preparation

A Business Continuity Plan offers a company many key benefits besides being prepared for almost anything.

Some Key Benefits of Business Continuity Planning:

  • Identification of Risk
    As one of the building blocks for the Continuity Plan, a Risk Assessment needs to be carried out for each function and process for various threats and vulnerabilities which would have to be done at every office or factory site within the organizations jurisdiction.
  • Compliance
    With the many new regulatory compliance requirements that are becoming mandatory by various governments and worldwide governing and or regulatory bodies, companies have started to ensure that all their operations and systems conform to the required standards, rules and regulations as stipulated by each one.
  • Improvements to Operational processes
    When a business sets about analyzing various processes it gives them a unique opportunity to examine the current processes and implement changes that could improve the efficiency and increase productivity.

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·         Staff Training and Support requirements/needs Identification

Whilst examining the various procedures a company can assess and evaluate staff requirements in forms of training and support they may need.  This, in turn, leads to a better working environment for all, cutting down on tired, overworked staff members that could get injured or cause a potential incident.

  • Resilience
    By training and bringing about more staff awareness programs, it gives them the tools to react more efficiently and effectively to counteract the more minor incidents that occur daily,before they escalate into a major incident thus strengthening the organization by empowering their employees.
  • Effective Cost Savings
    A tried and tested Business Continuation Plan is usually looked upon favorably by most insurance companies so can potentially cut down insurance costs. Better trained employees with great support systems cut down the costs for temporary staff to pick up the slack.  More streamlined processes could potentially cut down costs like materials, etc.

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·         Organized and Structured Knowledgebase

Usually, a company’s data is rather scattered across shared directories or hoarded on management laptops.  Implementing the Business Continuity Plan is a great excuse to start gathering up and sorting out the information into more accessible and document controlled environment.  This also ensures the data is being correctly backed up and is easily accessible should it be needed for some reason.


Having an efficient and effective Business Continuity Plan can help prevent negative publicity a lot of companies are plagued with due to disruptions, disgruntled staff members and poor organization.

8 Questions to Ask Yourself Before Booking Your Office Space

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Whether you are choosing an office space for the first time or expanding to open another branch, selecting an ideal vicinity can prove to be a challenging and stressful task.

For instance, you have to balance off between cost optimisation and the perfect location. You have to assess your current requirements and anticipate future needs as well.

Keep in mind that commercial rental leases tend to be long-term with a duration going from three to five years. Apart from your workforce, you also have to factor in whether the property in question is suitable for your customers, vendors and other partners who venture to your headquarters.

With this in my we had a chat with who have shared some tips on what you should look out for when searching for an office space.

Plan in Advance

Get a head-start on your planning so you are able to enjoy flexibility in time and choose a property that suits your needs.  Trust us, you do not want to be pressurised into choosing the wrong space nor do you want to make a hasty decision. A bit of love, time and planning is required for this.

Geographical Locality

Of course, the monthly or annual rental price will be at the top of your factors list. Ideally speaking, your office should be located centrally with a high number of bus routes facilitating access to it.

When you do find a space that appeals to you, do a walkaround and assess the area. Get to know it a bit and see if there are plenty of parking options available as well. You should ask yourself to the following questions: is the locality feel safe?

Is it a good neighbourhood? Are there other businesses operating out of here? What are the food options? Any supermarkets around? Where is the nearest clinic or hospital? A well-feed staff is a happy and productive one.

Not only that, you want to make sure that the public transportation choices are of reasonable costs.

If you decide to opt for a choice outside the city centre and go for a suburban district, do a cost-benefit numerical analysis to comprehend whether the lower leasing cost justifies the potential rise in conveyance expenses as well as client travel time.

Yes, we do live in a digital age with countless video and audio calling tools available at our fingertips – yet nothing can compensate for a physical face to face presence of an individual.

What would the cost of parking be? Incorporate parking fees for both your clients and employees. Abundance of parking is as important as its cost.

Maybe there is an option for you to reserve a number of spaces or get your staff members parking priority. Perhaps, there are special company rates you can negotiate with your local community centre. Do try to validate your consumer’s parking tickets if possible.

Expansion Possibilities

As stated earlier in this article, it is essential that an office manager must consider the future when booking and researching possible spaces. Potential growth, further hiring of employees and other expansion scenarios must be factored in as well.

However, at the moment, if the parameters of your financial budget do not allow you to stretch to take on additional space, then we recommend you negotiate a short-term lease.

If that is not possible, try to incorporate a clause or condition to your commercial rental contract that will allow you first call on any nearby property space that becomes available.

Nature of Business

Firms functioning across diverse industry verticals will have varying specifications in terms of office space.

For instance, if you are a start-up with a restricted budget and fewer employees, you can consider a shared working space with other businesses in the heart of your city’s business district and utilize is as a networking opportunity as well.

On the other hand, if you need physical storage for goods and services, then you may think about taking on a space outside the city border to benefit from bigger office spaces that would also be within your budget.

Company Image

How have you positioned your company? Do you cater to premium clients or do you have a more homey, friendly brand feel? Remember whatever your choice is, your office branding has to be in sync with your positioning strategy.

In today’s day and age, an office space is much more than a collection of desks, computers and chairs. Employees like to personalise their working spaces with pictures, decorative items and such. It will also indicate towards the performance of your entity.

Security of Lease

Imagine you have settled in well at your new space, it’s decorated, your employees are adapting and simply loving it! A few months later, you are informed by your landlord that you have to leave as your lease allows him to give you a certain notice and he has found another potential occupant who is willing to pay a higher leasing fee.

What is the solution? Put in a condition in your contract to allow you the right to renew or refresh your contract first before it is offered to another entity. You can also attempt to negotiate a rental increment cap (usually not more than five percent) for the next renting season.

Maintenance Costs

All premises require regular maintenance and upkeep. Who will be responsible for this? You or your landlord? Get clarity on this and try to negotiate your leasing contract to be as such that your landlord becomes accountable for all maintenance costs.

If this is not clarified, it could be slapped on you and would drain your office management budget to an extent as maintenance expenses can operate at the higher end of the cost spectrum.


No firm can exist without a strong digital business connection nowadays. Certain requirements have to be fulfilled in order to maximize productivity and efficiency.

Reliable and cost-effective phone lines should exist within the chosen geographical district along with an internet connection. If you believe in fiber internet technology, you may want to check what fiber internet service providers are operational within the area and get in touch with them to get their package details.

7 essential tech tools to support your small business

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If you’re a small business and offer services such as commercial cleaning in Glasgow then  you’re likely to be quickly realising that you need all the help you can get when it comes to making your business a success, espcially online.

That might mean taking on staff members, contractors or even unpaid help – but then again, sometimes just a few extra hours in the day would be the most desirable options.

There are no time machines on this list – but if you want to maximise the time you do have, we can recommend some great time and sanity saving tools!

  1. A website designer

Mention web design and you could be forgiven for thinking of complex lines of code and years of training.

In actual fact, there are quicker ways to get an online presence.

Take a look at a tool like Wix or Squarespace. They’re both ‘drag and drop’ style site designers and can see you with anything from a holding page to an online store in literally a matter of hours.

You don’t need to have the eye of a designer either, with a series of great looking templates you’ll find that dropping in your own logos and products makes a site uniquely yours with a fraction of the project management effort needed to get a traditionally coded site in place.

In the long term you might decide to look at something more flexible – but to get you out of the gates, especially when money is tight, these tools can be invaluable.

  1. A project management tool

If you’re putting a team together, whether that’s with permanent or freelance staff, having a central place to coordinate your efforts is worth its weight in gold.

Rather than hoping that everyone’s going to take great notes or read and reply to emails as diligently as you do, you might want to think about a tool like Basecamp, Trello or a similar alternative.

With tools like these you have a central ‘board’ or virtual office space to work from. You can do virtually anything you would in a real office, from having discussion areas, post to-do lists, allocate tasks, share files, invite guests to collaborate and much more.

If keeping everything in one place is becoming difficult, opt for a free trial and see what a project management tool does to your productivity.

  1. Book keeping software

It’s easy to let money management matters go to the back of your head when there are more pressing jobs at hand – but when there are some exceptionally quick and easy tools to use, you really don’t have to – especially when putting that stuff off causes headaches at tax return time (or a telling off from your accountant…)

Take a look at tools like Xero and Quickbooks, they’re modern book keeping tools that, dare I say it, actually make keeping tabs on your finances quite good fun. Both have nice looking and very usable apps with quick functions that allow you to categorise your transactions with a sweep of your finger.

You can link them with your bank accounts and online payment gateways – as well as being able to quickly scan and categorise expense receipts. You can even generate or pay invoices on the fly. It’s incredible how one app can revolutionise your business financial dealings.

  1. Collaboration tools

Although tools like Basecamp and Trello have some collaboration tools built in, you’ll find that true collaboration comes with a tool like Google’s G-Suite or Microsoft’s Office 365.

With these options you can almost entirely abandon your office space and set up online!

Setting up folders that you can share with your team means there’s no doubt where that proposal, brief or invoice is to be found – and when it comes to collaboration there’s no longer a need for emailing versions of files to one another. Instead, you can access a document, spreadsheet, presentation or much more and work on it virtually at the same time.

Then, no need for emailing attachments – just share the file and it’s with someone else in the blink of an eye. What’s more, you can message, call or video call from within the service too, meaning you don’t even have to move your chair to work next to someone else.

  1. Email marketing tools

Despite social media’s rise to the top of most people’s marketing hitlist there’s still an enormous amount that can be done with a good mailing list.

Equally, with the right tools in place you’re going to struggle with the sheer magnitude of putting a mailer out – especially with new data protection laws looming.

This is where tools like MailChimp and Get Response come in. Starting with a list of emails and a drag and drop mail composer you’ll quickly find yourself putting together something beautiful that ticks all the necessary compliance boxes. You’ll find dozens of great templates to work with if you don’t have an eye for design and a few clicks later you’ll have your mailer either sent – or scheduled to go at a time that suits you and your customers.

  1. A central social media desk

If conquering social media is on your list of things to do you’ll quickly realise there’s a lot of logistics involved – not least remembering a massive number of passwords so you can cut, paste and post across them all.

Using a tool like Hootsuite or Buffer takes a LOT of the effort out of your social media activity. Connect your accounts, then send your communication from the one central desk – choosing which of your feeds it’s posted to. You can even handle replies to direct customer interaction too, making it a great way to keep all your social communication in one quick and easy to use place.

  1. An online calendar

Our final suggestion is one that’s easy to use – but also easily overlooked!

Having an online calendar is essential if running a tight schedule is important to your business. Microsoft’s Outlook or Google’s Calendar provide simple interfaces and sync with your mailbox and other apps, meaning missed appointments, double booking and needing to get back to people when you’ve checked your diary is going to be a thing of the past.

8 Reasons Why SEO is Important for Your Business In 2018

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Keep hearing SEO and think of it is as a buzzword? Sure, it is part of digital marketing jargon, but it is also an awesome marketing technique that seeks to drive traffic to your website. With the right targeted keywords and some professional guidance, your website can take the first position on search engine result pages.

Everything and everyone is online now! Hence, crafting an effective, engaging digital presence is critical to the success of any commercial venture today. If you want people to find you on the worldwide web, then SEO is going to be the tool that does this magic for you! Unfortunately, there is no free lunch and requires some marketing dollars to be invested.

The great thing is that digital marketing is effectual yet friendly on your company’s financial belt. You do not need to break the bank to tap into the power of SEO. But before you loosen the purse strings, you should comprehend the essence of SEO and the reasons why SME owners aspire to be at the top of Google’s search results with the help of companies such as SEO Edinburgh.

Awesome User Experience

A lot of individuals are under the misconception that search engine optimization is all about ranking websites. Whilst that is certainly true-SEO is also about fashioning user-friendly, streamlined websites that offers your visitor an auspicious online experience with your brand. To break through the clutter, companies are now mostly opting for minimalistic sites with a clean, clear look. When a customer has direct access to clear-cut information about your product, he will loiter around your website and browse. This will effectively reduce bounce rates and improve the number of page views. Providing pertinent, interesting content will definitely capture his attention.

Amplify Brand Awareness

It does not matter whether you have been functioning in the business arena for twenty years or only twenty days, building brand awareness will always be one of your primary long-term goals. In order to maintain growth rates, especially, as a small entity or start-up, it is imperative that you continue to attract customers. When you deploy the right marketing strategy and utilize both traditional/digital channels of marketing, your website will appear at the top of all search engine results. This will mean that you are generating the correct keywords and buzzwords in your content that your customers are familiar with and apply when seeking out your brand. Of course, your website traffic will grow and eventually lead to an increment in sales.

Economical Promotion

As a start-up, you may have limited access to cash and may need to tighten the financial belt whilst simultaneously striving to increase your current volume of sales. Search engine optimization provides an effective return on your investment as it can be customized to match the parameters of your marketing budget. As one of the most economical marketing instruments available, it will aim to build your digital footprint over a lengthy period of time with marked, quantifiable results. The reason for this is because every marketing dollar you dedicate to SEO can be accounted for.

Stronger Conversion Rates

Websites that are backed by search engine optimization are easier to use due to fast loading times reader friendliness, and general responsiveness. Not only that, the process of SEO permits you to gain access to your most relevant customer segment. The reason for this is as the power of SEO exists on its associated keywords. You an estimate and predict the capacity of incoming orders through keyword analysis and understand the size of the market potential. It is important to remember that many SEO gurus combine behavioural reasoning to infer the intent for keyword selection. Once this has been understood, you can amend your brand as per your clients’ issues and truly be a solution provider.

Strategic Consumer Insight

Once your website jumped on the internet bandwagon, ensure that you set up your Google Analytics account as this service will become your best friend.  You will be able to view and analyse your visitor base from sundry dimensions such as their topographical situation, what time they visited, what time are the most active, what keywords they implemented, how much time they spent on each web page, and how they ended up at your website. These insights can be incorporated into your marketing plan for better targeting messages and promotional efforts.

Without engaging content, any SEO strategy will render useless. It has to be a part of a combination of efforts which enforce other channels. Then only, will it make your brand more visible, credible and win your customer’s trust.

Everyone is Online

A study conducted by Bright Local, an SEO company, discovered that ninety-seven percent of online users searched for all kinds of brands within their district in the year 2017. Out of this sample, fifty-four percent frequented the web at least once a month for such research purposes. One cannot disagree that any brick and mortar entity may not require a digital presence. Yet, it can benefit from positive online reviews, structured consumer information and location data. Hence, local search optimization may prove to be an effectual marketing means to gain consumer trust.

Smartphone Usage

The world is getting more and more addicted to its smartphones. As a species, we are spending more time interacting with our network via our mobile phones. It also means that we are using the internet more through this medium. This implies that websites have to be SEO-backed to appear on SERPs effectually.

Social Media

Social media platforms are evolving into trusted forms of search databases. SEO and social media go hand in hand in improving your brand’s visibility. Let’s not forget that brands that come recommended from references and friends will have a higher probability of sales than your competitive counterparts.

Implementing a Disaster Recovery Plan

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The Disaster Recovery Plans Value

A Disaster Recovery Plan when in place is the instrument that ensures the company has the tools and knowledge to efficiently and effectively recover from an incident, event or disaster with the minimal amount of downtime as possible!

The Planning and Responsibility of the Disaster Recovery Plan

The responsibility for the planning and implementing of the Disaster Recovery Plan is that of a senior managers function who must have the support and backing of the rest of the management and higher-arci of the company for the plan to succeed.  Once the plan has been approved and tested it must be made clear to the rest of the company’s staff!

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The Disaster Recovery Team

The Disaster Recovery Plan is vast and concerns most of all departments of a company, so a Disaster Recovery Team should be established.  The team members should comprise of a manager or supervise from each department and or various department functions, for instance in IT you may need a person from the Infrastructure Team, another from the backup team, another from the support desk team, etc.

There should be a timeframe in place for the deadline of the plan to be in place.

The plan should be tested, maintained and updated on a regular basis the times of which must be agreed upon by the DR Committee.

DR Team Roles and Responsibilities

The Plan should include the roles and responsibilities of each of the key members of the DR Plan and or the DR Committee.

Although each key member of the team will have a specific function and duty to perform considering a disaster, event or major incident it should be the explicit and documented role of the DR Manager or Co-Ordinator to declare a disaster and the put into the action the Disaster Recovery Plan.
This will require sign off and authority from the governing bodies and heads.

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Some of the Procedures to Include:

There must be instructions on who and how to contact key personnel in event of various situations, as well as any suppliers, standby teams and remote teams.

There should be clear and concise instructions on what constitutes a major and or minor disasters with the policies, procedures and various contacts for both scenarios.


A comprehensive Disaster Recovery Plan will include the phone number of the Fire Stations, Electricity Boards, The police, Hospital/ambulance services, Disaster Management, Environmental Agencies, etc.

Using Title Loans To Launch Your Startup!

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Working a conventional 9 to 5 job isn’t everyone’s cup of tea. It involves you sitting behind a desk everyday and constantly trying to satisfy your boss. If the company is under stress, you will be too. If it prospers, hopefully so will you.

However, having said that, a typical work life does not reward you a daily degree of flexibility. As a salaried employee, you must work extremely hard to catch the attention of upper management and earn a promotion. Being your own boss is an appealing notion.

This is where your own business comes in handy. Business is more of a lifestyle than a profession that requires devotion and struggle. Starting a fresh business requires no age limit and no educational degree. All you need is a solid business plan, some stable capital and you’re good to go.

For most young entrepreneurs, a startup can be difficult to begin. This can be due to no access to capital or to a weak business plan. While we cannot really help with reinforcing your business plan, we can definitely suggest how you can raise capital.

Use Title Loans to Fund Start-up

The working mechanics of a title loan are like that of a traditional loan. But the catch is that your property title or car title acts as the collateral.

Basically, a title loan is a secured loan where the lender such as puts a lien on your property or your car and keeps the copy of documents until the loan is returned with an interest sum. It is an excellent entrepreneurial opportunity for individuals to launch their startups especially when the capital is unstable.

Hence why most entrepreneurs turn to title loans to run their fresh business seeking solid returns on their investment. If the loan is paid back due time, everyone goes their merry ways. But in case the borrower fails to return the loan, the lender can possess the title, sell it and equalize the debt.

How to properly utilize your title loan for a startup

To run a successful business, it is very important to have a solid business idea. With a perfect game-plan sorted out and the best business idea finalized, you can claim a title loan as a capital. But remember, your capital is a loan that you must return it in due time so it’s very important to secure monthly payments to the lender while sensibly investing the loan in to your products or services.

Loan terms

The average loan term is typically of 30 days. In case you’re unable to pay, the lender can extend the loan to another month increasing the interest rate and the fees. But the law regarding title loan varies from state to state. Before taking the title loan, it is important for you to educate yourself and make yourself aware of  your state law.

State Licensing

Rules and regulations vary from state to state and company to company providing these title loans. In case of car title loans, the lender may or may not keep the car you have surrendered as a collateral, until you return the loan. Title loan businesses are required to be certified in many states.

Know what you’re competing against

Ask any successful business owner and he’ll tell you one thing: know your competition. Running a business with no goals or aims is just like walking into a golf field blindfolded. For a successful business, you must always be two steps ahead of your competitor to maintain dominancy.

Benefits of using title loan as a capital for your startup

Title loans for a startup can be advantageous in many ways such as:

  1. Fast application process

Unlike a traditional bank loan, a title loan is quicker to claim and does not specifically require any document for proof. Hence, the hurdle of going through all the paperwork is saved. All that is required of you is to provide the title of your vehicle or property that shall act as a collateral for the. The loan usually gets approved within 24 hours and is irrespective of applying online or physically.

  1. A quick and easy way to repay your loan

The lending companies provide an in-depth explanation regarding the complete process of paying back the loan and its rates etc. There are many easy strategies you can use to repay your loan.

Many companies provide flexibility in the loan term period and renewing the loan term. Using specific strategies, title loans are also faster to repay. Loan amounts are covered quicker regardless of the size. Moreover, if you have thought your startup through, the profit can be utilized to easily repay the loan faster.

  1. Cheaper than traditional loans

Title loans are cheaper than a traditional loan. This is usually because you share the title of your property or vehicle with the lender and they have keep the collateral as a security.

Therefore, in case of worst case scenario, the lender can utilize the collateral property or vehicle to clear the payment of the loan. Having this security affirms the lender’s trust and often interest rates are decreased depending upon the value of the collateral.

  1. You can still use your property/vehicle

We mentioned earlier that the lender may keep your car until the loan is returned-but that is hardly ever the case. Hence, the best part of utilizing the title loan is that the collateral property or the vehicle can still be used by you.

The company however shall assess the value of the collateral property or the car regularly to make sure that the value of your collateral hasn’t depreciated. The lender however will keep the stake in your property/car and duplicate keys/registration. The keys and title will ultimately be handed over as soon as you repay the loan amount.

Is it really worth it?

All such schemes have pros and cons. To be on the safe side, it’s important to understand both side of the coin.

  • Some companies intentionally target those with an unsecured secondary form of credit. Young entrepreneurs must be aware of such controversies.
  • In case your business fails to float, you will be unable to make monthly payments and will ultimately lose your property or the vehicle.

Considering these factors, if you have a solid business idea or a secondary credit source, a title loan may be a good idea since the risk percentage is not relatively high.

A title loan is a good option that can be used as a capital to start business and get it going until you stabilize. Since you’re handing over the title of your property/vehicle, it’s important you must have a solid idea for your startup keeping in mind all the aspects such as repaying the loan via monthly payments.

With a good business pitch, the loan can easily be returned with the profit generated while maintaining dominancy over rivals and gradually increasing the demand of your product or service.

Business Debts – How To Budget More Effectively and Cut Costs

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Debts are not fun to experience, are they? But thankfully when it comes to our personal finances we can avoid them. Sure, we can sometimes be struck by bad luck or an emergency that means we have no choice but to go into debt to prevent a potential problem from getting worse.

But those rare occasions aside you can usually avoid debt by staying on top of your finances and budgeting. However, if you have a business then debt is likely always going to happen sooner or later especially in those early days of your business’s operation.

But that doesn’t mean you have to just put up with it even if it is considered the norm. Remember you will need to get out of debt as quickly as possible or at least be able to manage it effectively. So, how do you do that?

Managing business debt can be done by following many of the similar tips and advice that would be useful for dealing with personal debt. However, not all the advice is the same and it can’t all be done in the same way either. Dealing with business debt (even with a small business) can be much more complicated.

So, let’s break it down and examine how business owners can deal with their debts more effectively with our budgeting tips.

Cut Your Spending

This is much more difficult than it might sound in many cases and it could even take some rejigging of your businesses budgets. But usually, there will be at least one or two ways you can cut your businesses costs.

If your business is still in the early days of its conception, then you’ll need to spend money, won’t you? Those advertisements are not going to pay for themselves, are they? But you can be smart and find ways to carry out your businesses operations for a fraction of the price.

For example, instead of printing posters or flyers for your business stick to posting them around social media instead, it’s free after all. If you need to kit out your office get furniture second hand and look for deals when it comes to software programs if you need them.

Also make sure you’re not overindulging on things you don’t actually need, sure fresh fruit for breaktimes and fancy stationary might make your business very popular with your staff and customers. But if you’re struggling with debts they are a cost you could do without.

Consolidate Your Debts

This tip is actually part one of two possible paths you could take to cut debt, consolidating your debts is an effective way of reducing them because you’ll be able to pay all your creditors in simple monthly instalments.

There are a number of ways you can go about consolidating your debts but one of the most popular is to use an individual voluntary arrangement. Commonly known as an IVA these arrangements can be carried out by a wide variety of different groups such as The Debt Advisory Service but in order to work, you will need 75% of your creditors to agree to the arrangement.

There are some downsides to IVAs which may make them a poor choice for dealing with your businesses debt or you might wish to simply pay your creditors individually. If that is the case, then the next tip will likely be of interest to you.

Prioritise Your Debts

So, if consolidating your debts isn’t something you think will work for you then you should instead prioritise your debts. This might sound like obverse advice, but you’d be surprised how many business owners can make mistakes. Your repayments should be carefully structured so that debts that have the highest rates of interest or have been outstanding the longest are paid first.

It might be tempting to focus on smaller debts first, so you can get rid of them but in order to tackle debt effectively, you need to be able to prioritise payments. Interest rates can make a difficult debt unmanageable in some cases so make sure those monthly payments are made on time.

Find Away To Increase Your Profits

What business doesn’t want to increase its profit margins? If you’re finding yourself struggling with debt then you should start looking for ways to attract more customers, sure that’s easier said than done right?

Especially when the first tip was all about cutting costs, but it can be done and no one said running a business would be easy. Be smart about it though, for example expanding into a new location might increase business and attract new custom but it will certainly be adding to your debts so is it really worth risking?

Instead, focus on the small-scale by increasing your local marketing efforts and social media presence. Depending on the type of your business you could do all kinds of things to attract new customers and raise profits. Like hosting community events and offering special discounts for a limited time.

Stay on Top of Your Debts

Again, this might seem like advice that everyone who runs a business will know, by whether you’re a veteran businessman or a complete beginner staying on top of your debts can be very tricky. There is a lot the average business needs to keep track of and even if your business is only small it can be a difficult and time-consuming job to ensure everything is paid on time.

You can get so carried away with things that you can easily simply lose sight of your creditors, but they won’t forget you. To borrow a phrase from one of my earlier tips you need to prioritise your debts at all times. If these means a new plan, product or deal as to wait a bit longer then it will usually just have to wait till your business is in a stronger position.

So, that’s five tips to dealing with business debt, in many ways personal debt and business debt are very similar. But your business sinking due to debt is something everyone wants to avoid so be smart and follow our advice to ensure it never happens to you.

3 Broad Legal Issues Content Marketers Must Watch Out For

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The phenomena known as content marketing has taken the branding world by storm. It is an effective method of informative and promotional communication that aims to engage your target market through the creation, disbursal and amplification of relevant content.

The purpose of this marketing tactic is to educate a prospective customer about the niche in which he seeks information and to help him make better informed decisions.

Whatever your overall marketing objective maybe: brand awareness, lead generation, customer education etc, content marketing is a powerful tool to attain it. Unfortunately, the diverse applications of content marketing also come with a range of legal issues.

In this day and age, where user content is constantly shared or spun by others-a fine line exists between originality and copyright problems.

One has to be extremely cautious as the utilization of content marketing is primarily for business reasons and if used wrong, then could hold financial implications for your commercial venture. To evade such a situation, it is imperative to know the litigation boundaries to operate within when designing your content marketing strategy.

1.      Intellectual Property Issues

According to The Callahan Law Firm Unless you are promoting or sharing content that you created with your own resources, it is vital that you be aware of the intellectual property rights given to the content usage. No matter what the format: videos, infographics, audio, photographs, etc-there will be a framework of law that it will fall within. You and your brand team must ensure that you have the permission to use someone else’s content assets such as hashtags, logo etc. Not only that, you will avoid lawsuits if your marketing agency and your workforce are familiar with the following steps:

Publish Legal Content

Now when we give the above statement (to share legal content), what we mean is that you must distribute information that either you have created or that you have the written consent and support of the original author to disburse. Of course, you must give due credit when required as well. It is important to understand that all content has been drafted by someone and is owned by them. In order to share it on your own marketing platform, you must identify the author and make sure you touch base with him. Get his blessing to publish it and when you do, acknowledge him as the original creator. However, if you are unable to identify the author of a content piece, then the recommended route is to not share it.

Own Rights

Today’s society devours content at an incredible rate. Your target audience is probably no different and demands high quality content frequently. Of course, as a content marketer, you will have other responsibilities and not be able to churn out enough content. It is a norm to hire remote freelance writers or independent contractors to serve this need. When you draw up a contract with them, insert a clause that you own any content generated by them for your company. General copyright law requires this. Then, you can recycle any content created in different formats as you wish.

Accumulate Licences for Images

A lot of stories have circulated on the Internet where well-meaning bloggers published pictures on their sites and were slapped with unanticipated license premiums or even lawsuits for infringing on copyright law. Now, you do not want this to happen to your or to your customers. Acquire and monitor all associated licenses and permissions with any visuals that you wish to share. Remember there may be limitations to this as well and it is important that you function within those parameters.

Give Credit

To demonstrate that your content marketing practices are legal, give due credit to any content format that you republish. The majority of content creators are open to their work being re-shared, however as long as their hard work is acknowledged.


Have a clear branding guideline that you and your team can follow for content marketing purposes. Whenever necessary, ensure that you publish pertinent disclaimers when utilizing trademarks that belong to other players in your industry.

2.      Advertising Compliance

Content marketing is a class of advertising only as the purpose is to generate leads and sales conversions.  As such, then the laws of advertising do come into place as well.


If you are aiming to share content with a customer segment group that is sensitive in nature, then you must take additional measures to ensure your message is honest and not misleading. These customer groups can include seniors, children or people with special needs.  Remaining ethical when marketing to such segments is of the utmost importance as is to maintain content transparency.

Actual Claims

As the Brand Manager, if you make any claims about your product, do make sure they are true. If you claim your shampoo is the number one in its category, please do your market research to substantiate this claim. We recommend that you avoid tall stories such as that! Hire an external third party if you must, to verify the marketing claims that you make.

3.      Customer Testimonials

Getting existing consumers to sing your brand’s praises is an effective content marketing strategy. it can make a powerful impact on your prospect’s decision and be the difference that pushes him over the purchase line. When engaging in such a practice, it is essential to implement the following.

Information Omission

Do not create customer testimonials that exclude vital information about your brand. Even if it is negative feedback, make sure you share the whole picture.

Sponsored Content

If you are exchanging anything in material for a customer testimonial (tickets, money), that must be disclosed. For example, if you are a restaurant owner and sponsor a food blogger to write a review for you, then you will need to share that openly.

Get your in-house legal department to provide you with the required guidelines to avoid any content marketing problems. Draft policies and checking procedures that will help you stay on top of your game and will ensure that no hassles come your way.

Getting started with Risk Assessment

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Risk assessment

The ISO defines Risk as being “The effect of uncertainty on an object!”
The “effect” would be any possible outcome that would deviate from the usual objective

We make plans based on various assumptions

We make plans nearly every day, for instance we are going to awake at six am to be ready to leave for work by eight am, leaving about forty minutes for travel time to work we should be there well before nine am because the average trip time to work in my own car, is only twenty minutes so you allow for another twenty incase of unusually heavy traffic.

In making plans we are making a prediction of the future.  We are stating that by following a certain routine or pattern we will achieve our desired result or goal.

In this, we have made various assumptions as to how certain elements and factors that surround us will work and perform.

Sometimes assumptions can misfire, and our predictions can go awry by a near miss or completely off the rails.

Thus, any of the assumptions we had made that were wrong will bring about very different or varied outcomes some that could have a minor effect and others a drastic effect giving rise to various questions:

  • What were our assumptions when we set about constructing the plan?
  • What uncertainty arises about the value of our assumptions?
  • To what degree does our uncertainty vary over those values?
  • What is the potential effect of that uncertainty on the desired outcome?
  • What can be done to cut down on the level of uncertainty?

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Looking at the left for work scenario we would see that the following assumptions were made:

  • My car has enough fuel in it
  • My car is mechanically sound, and I am not expecting any trouble with it
  • There should be no major traffic delays that would delay me beyond the average of twenty minutes
  • There are no route detours or deviations for any reason

Now let’s identify the various risks with this scenario as should just one of these assumptions be wrong it could seriously impact and delay my journey:

  • The car does not start for some reason thus causing a delay whilst I must call a mechanic
  • The car either runs out of fuel or I must stop a petrol station which due to the time of the morning may be incredibly busy which would delay my journey.
  • There is a major detour on the route to work due to roadworks or an accident. Never having takenthe allotted detour, I stand the risk of getting horribly lost which would cause a delay, or due to the amount of traffic being funneled through the detour it causes a major delay in my journey


Risk Assessment is a vital process for any company no matter how large or small.  By establishing the various assumptions of the day-to-day operations and then evaluating the risks factors of those assumptions a company can create a valuable risk treatment and management process.

5 Types Of Software And Tools You Need For Your Business

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If you are looking to increase the productivity and success of your business, there are important pieces of software and tools you need to invest in that will help you do this. While some software and tools out there will help you save time, others will help you to streamline and focus your business efforts more precisely therefore helping you to make money. Furthermore, there are even some that will increase your company’s leads and sales.

As there are a wide variety of different types of software and other helpful tools out there, it can be more than a little overwhelming for you, if you are trying to work out which are right for your business. This is why we are here to help and are going to do this by putting together a list of the 5 most important pieces of software and tools that could help your business during this new year.

Accountancy Software And Tools

Never underestimate the difference investing in a high quality accountancy tool or software can have on your business. As well as helping you to save money that can then be invested elsewhere in the business, it can stop you from using too much of your precious time on something that can be dealt with, in many situations, automatically. This also saves you from lots of headaches and stress.

Many business owners consider their accountancy software to be top of the list of tools they couldn’t run their business without.

All good accountancy software should:

  • Display an overview of the finances of your business
  • Easily keep a recorded record of payments, quotes and invoices
  • Efficiently and quickly calculate your company’s taxes
  • Offer invoice generation tools
  • Reports on the company’s finances, such as cash flow, profits and losses etc.

All-In-One Style Business Dashboards

With all-in-one style business dashboards you have access to a comprehensive overview of the business. This includes such aspects as project management, finances and tracking marketing campaigns to name but a few. They are designed to enable you to enable you to keep an eye on the many different departments of your business.

If you invest in a good quality business dashboard, you will be able to monitor your entire business and will always know what marketing campaigns and other projects you have running and how the company’s finances are looking. Whenever you want. You will also be able to quickly access any important information about your business or the people that work for you, so that you are always able to make more informed decisions, faster.

To put it more succinctly – this kind of software is a great tool for managing your business, so you know exactly what is going on with each individual part of it

Customer Relationship Management or CRM software

In the past customer relationship management tools were generally only used by the sales department of a business. However, there is now a increased need for this type of software to be available for various departments, not just sales. As customers expect modern businesses to offer seamless and improved interactions, it means the CRM tool you invest in should be able to track and record all interactions with customers, whether it is via the phone or email, on the website, Twitter or even the Facebook messenger.

Web Monitoring

Most businesses should invest in some kind of web monitoring tools, and although they can be utilised in a variety of ways. Though, they are most commonly good for helping you:

  • Keeping track and updated when your business is mentioned at all online – this is perfect for presenting opportunities to you and managing customer service for your business
  • Discover potential leads and opportunities for sales – you can use them to monitor your niche keywords and look out for leads looking for services and products that are similar to the ones you offer
  • Enhance your marketing campaigns lead by an influencer by finding a social influencer
  • Obtain better understanding and knowledge about the industry you are working in and therefore, understand your audience better

Digital Marketing Tools

This is quite a big category – digital market and everything that is included under that umbrella term, from search engine optimisation and content marketing to social media marketing and management. There is a wide variety of different tools designed to be used to improve your digital marketing strategies. By investing in one or two or even a few of these, depending on your needs, you should be able to improve traffic, raise awareness of your brand and products/services, engagement with customers and ultimately generate a greater amount of leads and sales.

Human Resources Software

In a time when there are easy to use and manage human resource software platforms available such as, it does seem kind of odd that so many business owners still insist on doing things the old fashioned way. The thing is though, while it may be okay for the running of the human resources of your small company to consist of a few spreadsheets and a pile of invoices and paperwork – as you expand and try to increase your productivity, workforce and generate more sales, this is not going to cut it.

The other alternative is to have a draconian system that is only usable by select HR professionals (if you have any in your company). Modern HR software, fortunately, is often designed to be used by everyone from management through to supervisors and ground level employees.

Essentially, if you want to run a tighter ship, in terms of organising shifts, holidays, absences and performance reviews. It can be used to help your business at every step of the way, from the beginning of an employee’s journey with your company through to the time they leave.

Although this is not an incredibly exhaustive list, we hope it serves as a good starting point if you are trying to find ways to improve your business and its growth.

6 Business Growth Tips from Successful Entrepreneurs

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It’s easy to think that you know best when it comes to growing your business – but the fact is, businesses follow quite well-defined growth paths – and there are experienced people out there who know those paths better than the rest of us…

If you want to take the risk of guesswork out of your growth plans, read the following 6 tips – they’ve come straight from the mouths of some of the most knowledgeable and successful entrepreneurs of our current time – and they’re tips, rules and behaviours that are guaranteed to see you grow…

You might also want to check out this awesome post for some great pointers on starting your own business!

#1 – Richard Branson – “If you strive for perfect, the only thing you’ll achieve is failure”

Richard Branson’s business and leisure exploits are so wide and varied that he’s got more experience than most other rooms full of entrepreneurs – but that’s not because he’s a perfectionist.

In fact, he tells people to move away from trying to get things exactly right if they want their plans to succeed.

Act now, publish today, launch soon, do it this afternoon.

You might think this is reckless – but in fact, it’s the principle of dealing with reality instead of ideal world thinking. For every day that passes where your product or service is still in development, there’s another day that a rival company have under their belt.

Conversely, put your product out to pasture now and you’ll start getting feedback and performance indication by tomorrow – data that’s vital when it comes to assessing you next steps – whether that’s development, product abandonment, upping production – or anything else. Without data that relates to performance you can’t hope to grow – and without action, you can’t get that data.

#2 – Gary Veynerchuk – “Work hard, keep working hard – then when you’re done, work harder again”

Veynerchuk is one of social media’s most recognised entrepreneurs – and he’s there because his work ethic is off the scale.

Most people think you’ve got to have exceptional talent to grow a business – but the truth is actually different. People have great ideas, but are inherently lazy – if we weren’t, we’d all be multi-millionaires. The thing that separates the super-successful from the masses is a LOT of work.

If your business is going to grow, you need to work hard. Get up an hour earlier and you’ve suddenly bought yourself an extra 360 hours growing your business each year – that’s a staggering 10 extra work weeks a year (or 5 if you work as long and hard as Veynerchuk!)

Don’t procrastinate, work to a tight schedule, set yourself big targets and work until they’re achieved. Success isn’t easy.

#3 – Tim Ferris – “Subtract before you begin adding”

Ferris, the author of the highly successful 4-Hour Workweek explains that we need to break free of our ‘more is better’ mindset – and the rule applies in a host of ways for businesses.

Unless you’ve got efficiency perfectly dialled in, you’re wasting your time bringing more people onboard or rolling out more services or products.

So, you might think you’re winning because you need to take another sales person on – but what if you could squeeze your current sales person’s conversion rates so you get double the productivity out of just one person? Better situation, reduced spend – and an astronomical step up when you do take person number 2 on.

Conduct through and strict assessments of every process and look for ways to improve all the time.

#4 – Tony Robbins – “If you fall in love with your product, you’re screwed”

Robbins success is built on making other people successful – so you better believe he’s got some tips on growth that are worth their weight in gold.

His quote about avoiding falling in love with your product is essentially one about objectivity – and the people who are the most objective bunch in the world – your customers.

He suggests you fall in love with your customers and listen intently to what they want. If you become blinkered and nurture the idea that your product is fantastic (even if you’re being told otherwise) – then you’ve lost a crucial part of your business sense.

Remember who’s going to be buying your product – then learn about those people and what they want.

#5 – Warren Buffett – “Surround yourself with good people”

On the surface, Buffett’s idea sounds like the basis for a good party rather than a good business – but actually, the type of people he’s referring to might not be the people you’d end up inviting to a party at all…

By ‘good people’ – he means people who are going to hold you to account and assess your performance. You might be the boss, the company director or the leader of your team, but that doesn’t mean you’re right.

If you can encourage a working climate in which no one is afraid to speak out – no matter how harsh what they say might seem, you’re in a great place for growth.

This idea really stems from the idea that; A. We’re not very objective with our own thoughts, and; B. We have a tendency to think we’re right. If you combine those with a sense that you can’t be challenged, your team might have no option but to let you fly the plane into the mountains when it comes to growth – but they’ll be patting you on the back and agreeing with you all the way.

Do you want nice people? Or do you want effective people? Pick and nurture accordingly.

#6 – Richard Branson – “Keep a notebook, don’t ever lose an idea”

As one of the wealthiest people in the world it’s forgivable that Branson features twice on this list! Branson has commented a number of times that if he had his time again, he would go through all his notebooks and start up all the ideas that he didn’t do first time around.

So, if it’s good enough for Sir Richard Branson, it’s good enough for us mere mortals.

Keep a note book – or many – and in them, record every idea, contact, opportunity or anything else that presents itself on a day to day basis. You brain will not store everything – but a pen and paper does.

Don’t just save the good ideas either – save everything. About to launch a product? Journal about how it goes. Information is power – and when it comes to launching your next product you’ve got a full run down of what happened last time, meaning you can avoid the situation occurring again.

Risk Assessment vs Business Impact Analysis (BIA)

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Risk Assessment and Business Impact Analysis

To fully protect a company from disasters, threats, security risks and be fully ISO-compliant it is good practice for them to have both a Business Impact Analysis and Risk Assessment which is vital to any BCM and Disaster Recovery Plan.

Understanding the differences between Business Impact Analysis and Risk Assessment

Although the two practices complement each other and the foundations to any good Business Continuity and Disaster Recovery Plan and have some common grounding and overlap they are different processes each contributing necessary information towards an efficient Business Resilience Plan.

Risk Assessment

Is a valuable process by which potential threats are identified and various actions are put in place to either prevent or to minimize the risk thereof by an acceptable degree of loss, downtime or failure.

By systematically managing these potential risks with various resources such a patching of Windows systems, upgrading of alarms, installing better VCR security systems, etc.

Risk Assessment focuses on all potential risks and what their chances of occurring are and it focuses on the potential impact of events.

Risk Assessment also takes the potential risks and breaks it into whatever components may make up the risk, failure, error or causality.

bia - Risk Assessment vs Business Impact Analysis (BIA)

Business Impact Analysis

Uses RTO’s (Recovery Time Objectives) to calculate and assess how a business would fair during downtime.  By assuming worse case scenarios and what the organization would stand to lose under certain conditions.

The Business Impact Analysis or BIA is more concerned with the impact on the stakeholders due to limited or no normal services and what the recovery time would be as to the acceptable tolerance level of such an event.

BIA makes use of various granular statistics and company data such as markets, account impacts etc.
By considering the entire companies operation and what it stands to lose during any disaster, event or crisis that would bring these operations or parts thereof to a stop.

Insight into BIA and Risk Assessment

Risk Assessment is usually done after the BIA has been done to priorities and measure the risks identified by the BIA.

The BIA, on the other hand, does not rely on the information from a Risk Assessment for any analytics to be processed.


With the different ISO standards that govern the BIA process and industries adopting these standards as stricter and tighter audit requirements and controls are put into place.  BIA and Risk Assessment practitioner can become quite confused with the different regulatory requirements for each.
With that in mind, there are many Business Continuity Software templates that can aid in the process.

Big Data: 5 Ways How it is Disrupting the Gambling World

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Raw numeric data is the backbone of any industry as companies rely heavily on it to make sales volume predictions and to generate consumer insights. Colossal sets of it such as big data play a strategic role in the realm of online gaming. Microgaming was the first such wonder of the virtual gaming kind and was launched in 1994.

Fast forward 23 years later and mobile gaming by itself produced a revenue stream of $40.6 billion in 2017. The rate of innovation and invention is no longer what it was at the beginning of the twentieth century. As are modern technological norms, the gaming industry is expected to experience a growth explosion in the coming five years.

Digital betting ventures have been around for a while now and have honed their capability to gather large data brackets. Not only that, firms have begun to uncover the secrets of how to monetize such knowledge.

Tech giants such as Microsoft have foreseen the eminence of data aggregation and procured successful gaming entities such as Minecraft for $2.5 billion. By doing so, Microsoft will be able to delve into infinite quantities of customer data and drive out strategic behavioral input.

After all, gaming companies have to ascertain the probabilities of player outcomes and have to customize their gaming frameworks in order to appeal to a diverse audience of gamers. Corporations have invested heavily into the recruitment and management of talented engineers and technicians.

It is imperative for businesses to retain such qualified, competent candidates who are well-versed in the software language and local company systems that perform data mining. This, in turn, will allow a low employee turnover and save hiring costs as well as time. The underlying motivation for such practices can be credited to the pace at which big data in gambling is revolutionizing the gaming world.

Better Marketing Practices

Since the inception of the first casino, betting companies have strived to personalize their portfolio of gambling products to keep their customers captivated. Contemporary history has reflected that big data has always been a critical component of gambling entities’ business strategies.

Such commercial firms depend strongly on big data to design effective promotional campaigns that will get the right message to the right consumer at the right time in the right place. In the modern era, evolution in communication and technology has become an expected norm. With constant developments in fiber internet technology, mankind has changed the way it speaks to each other. 

The advent of computers, desktops, smart mobile phones, and tablets can be found in the hands of the youngest member of the family along with the ability to operate and interact with the gadget.

It is understandable then that our minds function in a different way than the way preceding generations did. Marketing managers have to work harder than ever to get their message across to their target market in an inspiring and stimulating manner.

The mere challenge of breaking through the vast ocean of information clutter requires each brand manager to come up with a compelling story that his audience can relate too.

The days of simply highlighting product benefits are long gone as not only do you have to capture your audience’s attention, you have to retain it as well. Technology allows gaming companies to do just that now. Inventions such as cookies have given gambling brand managers access to personalized knowledge such as what food their players like, what games appeal to them the most and what kind of patterns they utilize in their gaming operations.

When prospects are provided with incredible, customized experiences, they will keep returning to the same platform. In turn, the level of customer loyalty will ameliorate and keep the gaming company an ongoing concern for a long time to come.

Stronger Gaming Strategies

In the past few years, poker has surpassed the boundaries of traditional card play. It has become a grand sporting event that is televised on major cable channels. Virtual poker has also become a preferred source of entertainment and has witnessed a rising level of competition. As an online poker company, if you wish to bring more players to your site, you must know the best way where your customers can beat the odds. Arm them with more knowledge that will improve their winning chances and let them adapt their tactics in real time. Innovators such as Sharkscope monitor primary international poker competitions and facilitate players to evaluate players’ statistics by employing them in their own personal games.

Improvement in Operational Efficiencies

Fantasy sports is another gaming marvel that has caught the interest of players within its niche. Big data drive the portals of such companies and programs gaming dynamics as per a player’s statistics in real life. Complex algorithms have been developed and enhanced for this very purpose that scrutinize countless volumes of data (of the player’s life). By sifting through such data, the games are able to better predict which competitions will fare well with an accurate mix of talented players.

Accurate Forecasting

Big data has transformed the way betters function as they compare performance numbers of competing teams. Google assigned a large team of engineers to experiment and utilized Google Cloud DataFlow to import large volumes of data and analysed it with Google BigQuery.

With the magic of these softwares, they were able to forecast the results of fourteen out of sixteen matches of the 2014 World Cup held in Brazil. Microsoft beat that with an accurate outcome prediction of fifteen out of sixteen matches.

The true potential of big data is yet to be explored and will be unleashed with the passing of time. Tech professionals have just begun exploring its features and benefits.

It does not matter whether a casino owner, a player or a gambler uses it, big data will help determine their chances for winning. It will build player confidence, increase gaming subscriptions and attract first time gamers as well.

There is no doubt that big data comes with powerful implications for not only the gambling industry, yet multiple industry verticals will be able to reap its associated benefits. 

Top Media Buying Tips for Effective Campaigns

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Media buying is the process of appraising and procuring promotional channels of communication to share a brand’s message to its target audience. The past two decades has witnessed a growth explosion in the realm of media due to an expansion in available ranges and diversity of options.

According to media agency a savvy media buyer begins his search with a strong understanding of the objective of the campaign in question. Of course, he operates within the assigned budget parameters and strives for maximum exposure within those limits.

Traditional media such as print, radio, outdoor and television has served as the backdrop for advertising content since many years.

The advent of information technology and communication opened up a whole new world of media for marketers and brand managers. The scope of accessible media widened with the arrival of media options such as email marketing, social media, digital media advertisements and pay per click options.

Media buying is an exhilarating field that serves to facilitate sales and build marketing efforts from the bottom up. Of course, we believe that sharing is caring-hence, read on to learn some of our recommended top media buying tips for effective marketing campaigns.

Know Your Target Audience

Before you start placing media bids, you need to get to know your customer and have a strong understanding of his profile. No matter what your goal is, for instance if you are trying to increase your brand’s awareness or increasing your social media following, knowing your client’s persona will help you understand where to reach them and when.

The benefit of allocating your marketing dollars to digital media is that you will have instant access to market real time insights.

Start Buying Media Slowly

When starting out your journey as a media buyer, you will feel overwhelmed at the incredible number of options available! You may feel obliged to invest everywhere.

Trust us, this will not be a smart move! Join a program and begin networking with leading industrial experts. You can discuss the characteristics of each channel with them individually and get their recommendations.

Create a Budget

One tip we find very useful is to treat the client’s money with the same care as we would treat our own! You could be procuring media options for an agency, your own company or as an independent consultant.

When aware of your financial capability ahead of time, you will be able to ascertain which methodologies are the most suitable to attain your goal. You can procure advertisements on an hourly, weekly or monthly basis.

Be Patient

Media purchase is a complicated process that requires you to develop patience. It is a virtue after all! The initial performance of your campaign may make you question certain choices and encourage you to fiddle with its details (easy to do if it is a digital campaign).

Do not fall into this trap and remain rational. The campaign will require time to run its course so it can accumulate relevant data for you and generate relevant statistics. Remember to breathe, stay calm and wait for the magic to happen!

Make Strong Decisions

Apart from aspiring to maintain a Zen-like placidity as a media buyer, you should also avoid making hasty decisions. Feel free to sleep over a media option that you are contemplating and take your time considering different possible outcomes.

If you have access to previous data, dive into it and analyse it thoroughly in order to make a timely, well-informed choice. However, if you do not, then you need to refer to the previous tip about staying patient and wait till a sufficient level of data is produced. Plus, you may have to give the campaign in question some time to pick up in terms of performance and efficacy.

Be Creative

Get your creative juices flowing! Do not let your process of innovation and creation get hampered by budget restrictions or other interfering variables. The fact of the matter is that you need to know what your marketing message is before dishing out marketing dollars on media spend. After all, you have to get the right message to the right person at the right place at the right time.

Research Your Placement

When you start to look for the ideal place to insert your advertisement, feel free to shop around. There is no harm in doing your homework and comparing prices amidst the different advertising platforms available to you.

Shortlist a group of similar media outlets that appeal to your taste and match your preferences. Compare the rates against each other and see what the most optimal solution for your campaign is. Do get estimations for incoming traffic and evaluate which medium would promote lead generation and greater sales.

The quality, look and feel of the website you are considering placing your advertisement on will exert an influence on your prospect’s decision to continue researching your product or not. A higher cost website may be more effective for your campaign in the end.

Monitor the Market

You do need to stay on top of your competition! Keep a constant check on your rivals and their marketing strategies. Scrutinizing their practices will help you understand industrial benchmarks and strive to exceed them.

Plan Your Advertisement’s Aesthetics

The saying “the first impression is the last impression” is very true. Planning is an essential component of media procurement. Plan, plan and plan! Make sure that your campaign’s look and feel will captivate your target audience’s attention in a favourable manner.

We live in a multiverse of devices and have access to information at our mere fingertips. See how the advertisement will appear on a tablet, a mobile phone, and on a desktop. We advise that your campaign implement the principles of responsive design as it will allow your ad to be optimized for diverse channels.

This will not only help generate maximum traffic and exposure for your brand, it will also ensure that your company is following an integrated marketing communication plan.

How To Plan The Ultimate Corporate Event With Your Team

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Corporate events are a key element in business, however making sure that everything goes smoothly isn’t always easy. Attention to detail is essential, and organisational skills are key to managing everything seamlessly.

This comprehensive guide will take you through all the stages of planning, so whether you’ve planned countless events with your team in the past or whether this is your first time, you can be confident that you’ll have covered all the bases.

Make A Timeline

Once you know that you’re going to be responsible for planning a corporate event, the first step is to come up with a clear timeline so that you know when every stage needs to be underway and completed. With a checklist in place, you’ll be able to tick off all the tasks you’ve already accomplished, and you’ll also know what still remains to be done so that nothing is accidentally left out.


No matter what type of corporate event you’re planning for your team, you’ll need to ensure that you’re operating within any budgetary restraints. Overspending on the venue, catering or materials must be avoided at all costs, so make sure you determine your overall budget first before allocating the appropriate amount of funds to every aspect of the event.


Depending on the purpose of your corporate event, you will need to plan appropriate activities to suit the needs of your team. Whether you’re arranging a formal occasion in a conference hall or whether you’re organising a team building event outside the workplace, you’ll need to ensure that all of the attendees are engaged and inspired.

If you’re arranging a formal corporate event, you might want to plan in some breakout sessions, with attendees being organised into small targeted groups in order to address issues that are meaningful to attendees on a more personal level. Planning in other interactive activities like icebreakers, workshops and guest speakers will also help to give more focus and direction to the day.

Alternatively, if you’re arranging something informal for team building purposes, you need to decide on an activity that will impress and inspire. A golf day would be one example of an excellent corporate event activity, and hiring the ClubsAway golf simulator can turn any venue into a sociable, entertaining and engaging experience for all kinds of participants.

Arranging A Venue

Depending on the type of event that you’re planning, you may need to book a venue to suit your requirements. If you event is going to be held in your own workplace, this won’t be a consideration, however if you’ll be heading off-site, you’ll need to ensure that you’ve chosen a place that can accommodate the required number of delegates, which is easy to access and which fits into your specified budget.

Arranging Food And Accommodation

Depending on your venue, you may also need to arrange refreshments and accommodation for attendees. If the event will be held in a hotel, this may often be provided by the venue itself, however in other cases, liaising with catering companies and accommodation providers may be necessary.

Buffet-style refreshments frequently work well at a corporate event as it enables attendees to choose their own preferences and to accommodate their dietary requirements. Healthy and vegetarian options should be provided and light fare is often preferable to heavy meals. Asking attendees to inform you about any specific dietary requirements well before the event will ensure that everyone is catered for.


If you’re arranging a formal corporate event with presentations and speakers, you will need to make sure that you hire a keynote speaker who can deliver a thought-provoking and motivating presentation will keep attendees engaged and enthusiastic.

There are many kinds of guest speakers to choose from, including motivational speakers, authority industry figures, published authors and celebrities, however you should rely on recommendations from others within your industry, since speakers should be able to relate to the attendees and discuss relevant issues.

Make sure that your speaker’s requirements can be met and have been arranged in advance, and don’t forget to include the costs of compensating your guest speaker and paying for their food and accommodation in your budget.

Staffing Your Event

Depending on where your event is being held, you may need to consider hiring extra staff, especially if there are exhibits to be set up and taken down. Having additional people on hand to help attendees, to arrange transportation and to replenish refreshments and beverages may be very helpful, especially if there are lots of delegates who will be attending.

Pre-Event Preparation

Although you will already have your event checklist in place, you’ll need to draw up another shorter one for the day itself just to make sure that everything will go as planned. Some of the things you may need to remember, depending on the type of event you’re arranging include:

  • Creating printed materials for distribution
  • Setting up exhibits
  • Making name tags for attendees
  • Printing a register or list of attendees
  • Obtaining any necessary insurance or permits
  • Finalising place cards and seating arrangements
  • Making last minute liaisons with any guest speakers
  • Preparing any promotional items or gift bags

Following Up

After your event, don’t forget to follow up on it to see how well it went and whether anything needs to be changed the next time you have an occasion to plan for.

Ask the attendees to complete a survey about the various elements of the event, for example the food, speakers, activities etc. Find out what they found valuable and what they learned from the experience.

Remember to thank your speakers and attendees, and then gather up all essential statistics and write up a report which outlines the goals that you had, the results you achieved and any lessons learned from the event. This will ensure that the next time you have a corporate event to plan you’ll be able to build on your previous experience to create an event that goes with a swing.

How To: Create Your Own Personal Brand

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When you hear the word branding, you often think of companies. That said, individuals have a brand too. Everyone has their own personal brand — whether they know it or not.

Most people don’t even try to build a brand, yet, they somehow grow around you. We all have a digital footprint. In fact, studies show that 92% of children under the age of 2 already have a digital footprint.

The question isn’t whether or not you have a brand, it’s whether or not you want to define what it is before someone else does. What do you want people to think of when they hear your name? Is there a certain industry that you’re very knowledgeable about, or are you a jack of all trades?

Before you can tell people what your brand is, you need to figure it out for yourself. Once you have a clear idea of what you want your brand to look like, it’ll become a lot easier for you to get people onboard.

When you’re determining what your brand is, it’s important to be honest with yourself. You have to be honest and let your brand reflect who you are — flaws and all.

Branding isn’t just important for an entrepreneur who owns a business, even freelancers and employees can benefit greatly by getting their name out there.

For instance, if you’re applying for a job at a prestigious company, you’re more likely to be chosen if the unlucky soul who’s going through the sea of resumes recognizes your name.

Your brand will determine how potential employers, clients, and customers see you and is often the determining factor in the development of your career.

Don’t focus on arbitrary metrics

In the world of branding, many have tried and failed. The most common rookie mistake that most people make is focusing on useless measures of success such as Facebook likes, Twitter followers, and the like. These metrics hardly mean anything to anyone and mean even less to the development of your brand.

What really matters is value. In order to succeed, you need to provide so much value to your customers that you become a household name.

People need to think of you whenever they look at the industry you’re in. When people think about smartphones, they think of Steve Jobs. The same goes for Zuckerberg and social media. Don’t just succeed in your chosen industry, become the face of it.

Find something you’re good at

All the branding in the world can’t help you if you’re doing something that you genuinely suck at. Sure, practice makes perfect, but there are just some things that we can’t do. It’s a harsh reality but you won’t get anywhere if you sugarcoat the facts.

Forcing yourself to do something that is beyond your capabilities will only lead to personal frustration and disappointed customers.

Once you’ve found something you’re good at, take a second to make sure you enjoy doing it. You don’t have to be ecstatic about it, but working in an industry that bores you to death won’t end well.

Furthermore, don’t do things that you both hate and suck at. You’ll do an awful job, hate every moment of it, and be too demotivated to improve your skills.

When you find that perfect line of work, commit every waking moment to honing your skills. Remember, there are millions — maybe billions — of people who do the same thing you do.

Superior skills and outside-the-box thinking will help you stand out in a world crowded by professionals. This isn’t really about competition — although, competitiveness is a good motivator when it comes to perfecting your craft — it’s more about being the best version of yourself that you can be and providing stellar service to those who keep your electricity on.

Choose your platform

Now that you know exactly what you want your brand to become, you’ll need to choose a platform or two to market it on. Rather than shelling out cash for an expensive website and increasing your monthly overhead, start simple by utilizing social media.

Facebook pages and Twitter accounts are good ways to get your name out there during the early stages of your branding campaign when funding is scarce. Post relevant and useful content, engage with your followers by replying to comments and messages, and speak in a human tone — no one enjoys talking to someone who converses like a robot.

Leverage more established brands

Let’s face it, you’re practically a baby in the world of branding. The best way to learn and get noticed is by collaborating with better-established brands such as and leveraging their popularity. Of course, going up to random CEOs and asking them if they wanna partner with you wouldn’t go very well.

The easiest way to find brands that you can partner with is by getting in contact with old friends, classmates, or even co-workers who now own a well-known company. You could write a guest post on their company blog, integrate your software on their site, or improve their UX free-of-charge. Anything that will get you more exposure from their audience is worthwhile.

Set your goals

You can’t be sure of foot if you don’t even know where you’re going. Start by setting specific goals — both personal, and professional. Once you have a clear picture of where you want to be within a certain amount of time, it’ll be easier for you to plan the path towards that end-result.

Identifying your short-term and long-term goals will help you decide what you should spend most of your time on, as well as making other important decisions that could make or break your brand. Your priorities work like a mental compass that’ll steer you towards success.

Sell your products and services

All the time you’ve spent on branding is completely useless if you just order products from AliExpress and outsource projects to UpWork. Your personal brand represents who you are as a professional individual, don’t let your reputation be tainted by the mistakes of others. You’re marketing your skills, so sell your own products and services, not someone else’s.

The bottom line

Building a personal brand takes a huge amount of time and effort, but in the end, it’s worth it. Your brand is something that no one can take away from you. It shows who you are and what you stand for. A true brand is dynamic and ever-present. So tell us, who are you?

Advantages and Disadvantages of Bitcoin

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Depending on who you speak to, Bitcoin can either be seen as the greatest currency in the world, or as a bubble that’s about to burst. Either description can be true, but some of the downfall people experience with Bitcoin can sometimes be attributed to the way they approach the industry.

Although many people have heard of Bitcoin, not everyone is sure of the inner workings, or the way trades within the industry, which can sometimes mean that many lose money as a result.

Just as there are advantages to this inventive digital currency, there can also be a series of disadvantages. While there are never any guarantees when it comes to investing in Bitcoin, knowing what the advantages and disadvantages are will allow you to find your way around the industry with more ease.

The Stability of Bitcoin

There’s no denying that Bitcoin has had to contend with a series of obstacle to retain its dominance, but there are some factors that question the stability of Bitcoin. This is because when compared to stocks and commodities, Bitcoin is seen as a newcomer. This means that the digital currency has very short track record when compared to the years of data accumulated from other commodities.

However, looking at the stability of Bitcoin from a different perspective shows that you’re dealing with a currency that has held its own in a tough financial environment. A series of businesses also have confidence in the stability and popularity of Bitcoin, as there are vendors that will now accept Bitcoin as a form of payment.

European economists have even gone on record to say that they believe there is no reason should pose a threat, although they did advise that the regulatory oversight currently in place would need to be improved.

The digital arena is constantly evolving, and with so many innovative creations being introduced daily, we never truly know what’s around the corner. This means there’s no real way of knowing Bitcoin will fare in the future, which is why it’s so important to ensure we’re keeping on top of industry news and trends involving Bitcoin, as well as other forms of digital currency.

Risk of Investment

As well as being a popular form of alternative currency, there are those who invest in Bitcoin hoping to make a profit from their initial investment. Some may even look towards Bitcoin mining, which can offer another stream of income if carried out correctly.

Unfortunately, there are some that offer investment opportunities in relation to Bitcoin but may not give investors the full story. Unaware of any risk, investors invest where they can on the assumption that they will yield a bigger return. However, Bitcoin is like any other currency, and its value can depend on several factors. It’s also worth noting that investments of any form always pose a risk.

Those looking to invest in Bitcoin should first carry out research and became familiar with the industry. The more you’re able to find out about Bitcoin, the less susceptible you will be to unsavoury online outfits. For example before buying Bitcoin you should read this review of the Top Cryptocurrency Exchanges 2018 

Bitcoin has also become very popular when hedging portfolios, ensuring investors are covered show another form of currency fail to deliver.

Like any investment, we need to be savvy in relation to Bitcoin. Trading blindly may mean that we have luck in some instances, but more often than not, will not have the desired effect. Carrying out research before you invest is the only true way to ensure that any potential loss is minimised.

Bitcoin in Business

Before the birth of the Internet, it would be common for us to have to exchange currency purchasing an items or service abroad, which was very costly at the time. As the Internet has evolved, purchasing an item from overseas is now effortless. While credit can be given to sites like PayPal, the company can be seen as a little intrusive when it comes to how finances are dealt with.

It’s easy to assume that customers who want to hide their details have something to hide, but this isn’t necessarily the case. When you consider how many data leaks they have been in recent years, it’s no surprise that people are a little more reserved when handing over their personal details.

Bitcoin allows customers to make a payment without their details being shared. This means that customer is more likely to make a purchase if they’re confident that their details aren’t at risk. Businesses that offer Bitcoin could grow a larger customer base simply by allowing customers to pay using their Bitcoin.

However, there can be drawbacks should a business choose to accept Bitcoin for payments. Whereas other forms of payment are more recognised, Bitcoin is relatively new. And while the digital currency has soared in popularity, this doesn’t mean that everyone is aware of how it works. As such, you need to ensure that if a business is looking to accept Bitcoin as a method of payment, then you may need to educate your employees as to how the currency works, otherwise there could be some confusing and frustrating transactions.

Like any form of currency, there are advantages and disadvantages when using Bitcoin, but if you’re able to understand how it works and stay on top of current trends, then there’s no reason as to why you shouldn’t be able to enjoy the benefits it has to offer.

How to make some extra money in your spare time

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If you’re not in full-time employment, or if you are and need a little extra money without that commitment of getting a part-time job where the idea of somebody else dictating where and when you have to work isn’t going to fit your current lifestyle then you could well be thinking of ways to make a little extra money for a specific purchase or just to make life that little bit easier on your wallet.

Be legal

If you’re going to start making a supplementary income then you really need to be above board as soon as you start making any money.

You should certainly inform the Inland Revenue of your actions because if you don’t you are liable to face a fine if you’ve already begun trading and they think you’re trying to dodge paying any taxes. It’s not complicated though; even completing a self-assessment is pretty straightforward and can be done online. Everything you need to know you should be able to find on the HMRC website at:

If you’re going to be working from home there are instances when you’ll need to check your home insurance for any level of cover you may need and also it’s worth investigating if you’d need to let your local council know what you’re planning if your new business idea impacts the usage of your home or property.

Use your existing skillsets

If you’ve already got a range of existing skills such as previous experience working with security monitoring service then trading on those seems to be the best place to start. It’s more than likely going to be the way you can earn the best rates of pay. So if you have any of the following why not consider putting them to work and reaping the benefits?

Graphic and website design

We all live on the Internet now and there are so many options in how to utilise your design or programming skills to earn extra cash. You can opt straight for sites like Upwork, Fiverr or Freelancer who will match you to clients who need your services. You may choose to advertise your skills direct to the social media platforms like Facebook, Twitter, YouTube or Pinterest. They’re all great ways of letting the world know you’ve got skills and are ready to use them.

There are also websites who will produce products for sale using your design work; websites such as Zazzle, Café Press, Spreadshirt or Pikistore; they all print your artwork onto various items from t-shirts to greetings cards leaving you to reap the profits.

Do you speak a second language?

With a second language under your belt why not check out websites like Gengo or One Hour Translation? There are a range of websites who are looking to pay people for translating all kinds of text and copy.

Or with the aid of a webcam and microphone you could offer private tuition. You don’t have to limit yourself to picking up that kind of work from local students anymore — if you choose to utilise the Internet then world is now your new marketplace.


Once upon a time it meant studying and passing rigorous testing to become a taxi driver but Uber have made making a living from passenger delivery a much easier way to earn a little extra. And if you don’t like passengers all that much why not consider delivering fast-food or mail order items? There are a lot of owner-driver opportunities in those markets for someone willing to take the plunge.

Write for a living

You don’t have to be J.K. Rowling to make your millions from writing. Of course if you’ve got it in you to write a best seller than what are you waiting for? But for anyone else with a good command of the language then you can make money writing for the Internet now. You can write and sell e-books; they could be fiction or educational. It’s not the same huge commitment and risk as writing a novel because a lot of e-books can be much shorter, novellas and short story collections are great options to write and sell while you’re putting the final touches of your version of War & Peace together.

A very popular way to make extra money writing now is to write blog articles. It’s a big business for SEO, driving traffic and digital marketing and there are a whole range of places you can apply your services. You can start by applying to write for content sites but once you’re up and running you can use those articles to sell your ways to the digital marketers who really need your skills.

Baking and decorating cakes

The cupcake craze a few years back boosted the work of bakers everywhere. A few well-placed examples on social-media easily gives someone with a talent for creating amazing birthday, wedding or special occasion cakes a great platform for a perfect home business.

Get crafty

The amount of craft selling websites available have made the home-craft industry into something a lot easier than selling your wares in the local village hall on a Sunday afternoon — get on etsy or ebay, there’s an enormous world-wide market just waiting to see your creations. Link it all through Instagram, Facebook and Pinterest and you’ve got yourself a mass of free advertising too!

There are so many options!

This is a massive topic, and there are a thousand other ideas to make money without even using any existing skills. There are so many more ways you can use your existing talents — from earning advertising revenue from your gaming clips on YouTube or Twitch, to offering handyman, gardening or decorating services; you could become a private tutor if you’ve already earned suitable qualifications or just a little higher up the educational ladder than someone who needs a little help.

If you’re musical you could offer your services in cafes or restaurants, playing at social gatherings or networking events. You could become a DJ!

Or for the beautiful and aesthetically pleasing of you there are modelling opportunities that aren’t based around the catwalk — why not put the kids to work? There are all kinds of catalogue and web marketing opportunities out there, and what if you aren’t so beautiful? There are agencies who are looking for those with unusual or specific appearances; so make the most of what you’ve got — whatever it is!

Top 5 Highest Paying Jobs in the UK

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Since one can remember, the United Kingdom has been a leading player on the world economic stage. With its rich history, advancements, culture and increasing diversity-the United Kingdom has not only preserved yet has strengthened its position of power over the duration of time. Today, it is considered one of the top nations to inhabit and work in.

With the average annual salary exceeding £27,000, it is no wonder that individuals aspire to become part of the work force that reside within this great land. Not only that, the National Minimum Wage has increased by four percent from £7.20 an hour to £7.50 instead.

These figures were released in May 2017 and leaves open the question, who has the most to gain? In order words, which discipline allows the widest scope for fiscal compensation?

To truly comprehend which work avenues demonstrate the most potential for financial growth, the Office of National Statistics published its Annual Survey of Hours and Earnings in 2016. The institution took on a sample size of one percent of all working professions and utilized the 2015/16 (PAYE) tax records to obtain a real, verified record size.


Time to change your field and consider being a stockbroker! In order to do that, you do not require a technical degree as training is usually provided in house. It is one of the top paid disciplines in the United Kingdom. Now, you must be wondering what does a broker do?

Well, a broker is responsible for the procurement and sales of goods and assets that are owned by his customers. These can include insurance brokers, foreign exchange dealers, stockbrokers and stock exchange traders who use the Elliott Wave Theory. Conventionally, a broker can be found at a brokerage firm. His role ranges from managing his clients’ investment assets such as securities, trading stocks and other tools that offer the most profitable return.

Insurance brokers deal in the commercial or retail field and strive to create the best possible insurance policy for their clients. The latter includes insurance for houses and pets whilst the former (commercial insurance) provides cover to industries such as oil, gas and aviation. This particular form of brokerage requires a certification from the Chartered Insurance Institute and admission is possible via an internship or an apprenticeship.

Medical Personnel

It is no surprise that medical specialists are part of the highest paid group of occupations in the United Kingdom. All those hours spent pouring over those thick medical textbooks must reap some form of reward. This vast field includes hospital administrators, consultants, nurses, doctors, anaesthetists, radiologists, surgeons and many more.

Considering that they are equipped with the knowledge and competency to save lives, it makes sense that they earn between £76,000 and £102,500 (as per 2016 data). Of course, each different medical arena comes with its own set of specific requirements and criteria that has to be fulfilled before admission is granted.

Telecommunication and IT Directors

It is no surprise that technological advancements have made our lives easier. With devices such as laptops, computers, cell phones and tablets in high use across the UK, it is no wonder that there is a plethora of information. These stormy waters have to be steered by someone who is technically savvy and has great natural instincts that he relies upon.

Telecommunication and IT directors are constantly in demand across variant industry verticals. An IT director is ultimately accountable for matching an organization’s information technology needs with the right solutions. He is responsible for the management and development of its internal and external IT systems. The IT Director designs the structural framework for all IT requirements and executes all projects as required.

The norm is to hold an accredited degree in its discipline: ranging from bachelor’s to postgraduate. A professional qualification is key to getting your foot in to the right company’s doorway and to building a strong economic future. Once adequate experience and expertise has been gained, an IT Director can go on to earn as much as £140,000 a year.

In House Legal Practitioners

Whether a corporate lawyer, in-house counsel or a legal advisor on retainer, individuals from this field have the potential to earn a decent living. It is their duty to act as a guiding beacon for clients, partners and all associated stakeholders in the world of law.

To become a lawyer, you need a degree in law or an equivalent postgraduate certification. Also, you have to undergo a training program that is spread over two years and you have to complete a legal course. Traditionally, budding lawyers undertake an apprenticeship which allows them to earn whilst learning.

Initial salaries range from £25,000-40,000 a year and go up to £100,000 once an expert in the field. It is significant to note that the United Kingdom was identified as one of the top ten nations with the greatest salaries for lawyers in the year 2016.

Airline Pilots

If you can become a master of the skies, then you will be able to earn as much as £140,000 annually. Of course, you have to jack up those flying hours to become part of this elite earning bracket.

To qualify as an airline pilot in the United Kingdom, you will have to obtain an Airline Transport Pilot’s License (ATPL), pass a background security analysis, a medical certificate and complete a course. It is a challenging and expensive opportunity as the qualification can cost between £60,000- £90,000 and take up to eighteen months.

Your journey in the skies will commence as a co-pilot with a salary scale varying from £20,000- £30,000. You will have to log in fifteen hundred hours and apply for a “full” ATPL. Once you have these number of hours on your flying record, then the sky is the limit!

Then, you will go on to maximize your earning potential to £140,000 annually. You can retain your set of skills by becoming a flight instructor or an operations manager later in your career.

4 Effective Ways to Become an Autodidact

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Autodidacticism is the art of self-instruction in any field or discipline. It refers to the individualistic desire to submerge yourself willingly in a pool of knowledge and to broaden your learning horizons. So keep reading and find out how you can become an autodidact.

An autodidact seeks to sharpen his set of skills through a private and informal process of self-study where he researches, accumulates, engrosses and applies his new found insights.

An autodidact can be anyone: a seven year old girl watching Youtube videos on how to make a fairy wand for a costume party or a forty-five year old, recently single man looking up recipes on how to cook macaroni and cheese.

As a self-educator, an autodidact has full control of the structure and style of his instructive procedure. Of course, he is free to consult other experts in the avenue of his study and gain their advice if he encounters trials that he may require assistance with.

Autodidacticism takes on the utilization of multi-media instruments of erudition that can range from books, videos, hands-on learning, online courses and much more. It is not limited to one kind of learning tool.

The beauty of the Internet is that it has allowed the world to obtain real-time information its mere fingertips and equipped people with the means they need to expand their scope of knowledge. This also has popularized the concept of self-teaching.

If you have had a life long dream to learn how to play the guitar, you do not need to pay a guitar professional to direct you. All you have to do is invest in a guitar and look up a free course online.

This can be attributed to the fact that there is infinite digital information available. Remember you will have an advantage if you have a strong memory and are capable of recalling concepts. There are various ways to become a master of your chosen discipline.

Follow Your Heart

The first and foremost step in your learning journey is to identify the subject matter that you wish to become a self-taught guru in. Go crazy and choose the most random interests that you have been in love with since you were a young child. The best part about being an autodidact is that you do not have to be selective and can commit yourself to developing skills across multiple industry verticals. Casting a wide net in to the sea of knowledge will keep your fire of passion ignited. It will inspire you to venture further into the depths of its detail. After all, your motivation is the most vital guiding component in your voyage of self-mastery.

Devour with Love

After you have chosen what you wish to learn, it should be full speed ahead! Dig, dig and dig! Refer to a multitude of eclectic sources to hone your mind. Yes, the Internet is an effective, endless database of information but it is gain exposure to a human element as well. Wondering how to do that?

Expand your foundation of intended education by registering for workshops, seminars and short courses. It will serve as a great medium to network and to build your base of contacts as it may prove beneficial later down the line if you attempt to earn a livelihood from your newly acquired skills. You may find a mentor or a role model learn from. Perhaps, you can even shadow him once in a while and see what the average day in his life is like. This will give you an idea what to anticipate and help you establish realistic expectations. Finding like-minded people allow you to indulge in an exchange of information and comprehend other people’s perspectives on a similar path as you. It will help you realize that you are not alone in pursuing your passion and will keep you motivated to devour the knowledge surrounding you with a bit of love.

Virtual Sources

As we have stated that you can learn a lot from the Internet, you must be wondering what kind of sources are available. Do not worry, we will share some of our top recommendations with you.

  1. Digital Courses: The revolutionary phenomena labelled as distance learning has been around for some time now. Countless universities, colleges and schools have launched online where you can pay to become part of their classes. Accredited and renowned educational institutions such as John Hopkins, MIT and Berkeley offer online classes.
  2. Podcasts: If reading is not your thing, do not despair. In today’s day and age, we are fortunate to have a variety of tools at our hands that allow us to grow our knowledge. Utilize your listening skills and attend an audio course whilst having your lunch break simply by hearing it. You can do this anywhere: exercising, running, taking a walk or whilst cooking even.
  3. Ebooks: There is a plethora of free electronic books available online that you can print out and read whenever you have time. Similar to podcasts, you can read them whilst riding the subway to work or in the bathroom. It is completely up to you when you dedicate time as that is the flexibility you have when you are an autodidact.
  4. Online Encyclopaedias: Portals such as Wikipedia offer free access to useful articles where you can spend the whole day surfing and exploring content related to your industry of study. Make Wikipedia your browser’s home page and begin your day by spending half hour increasing your knowledge base.

Connect the Dots

We live in a complex world where everything is inter-connected. Endeavour to see the bigger picture at hand and find that common thread that links the different tools of learning that you are exposed too. Each fact that you consume will hold value.

However, how you choose to apply that knowledge in your field of study is what will make you a master of that discipline. Peter Drucker, the famous American business guru, once said that “innovation is nothing more that the re-application of existing technology.”

The Coolest Offices From Around the World

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Imagine a typical office. Is it boring and stuffy? Is it filled with grey cubicles, with harsh lighting thanks to the ceiling strips overhead? You may think that this is how all offices look, but thankfully that isn’t the case. In fact, some offices are even cool! Around the world, companies are breaking free from the mould to create workspaces that are inspiring, comfortable, and above all, fun.

Here are some of the best offices around the world:


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Autodesk is a software company, renowned for their work with 3D design. In fact, the designers actually used Autodesk technology to develop their designs of the office space. They wanted the office to reflect the minimalist yet futuristic nature of 3D printing, which is why you’ll find a simple colour scheme and plenty of geometric shapes throughout the building. Different teams and parts of the office are connected to one another via the community tunnels, the walls of which double as whiteboards. Meanwhile, the adorably named ‘Cozy Corridor’ is instead a place filled with quiet nooks, for those in search of a tranquil spot to get in the zone. The office is made all the more special by the company’s quest to keep things environmentally friendly, with chairs made from 100% recycled materials and many other pieces of furniture sourced from local suppliers.


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Each Airbnb office around the world has its own unique vibe, and nowhere is this more true than at the company’s international headquarters in Dublin. Airbnb is a global platform that allows individuals to rent out spare rooms or even entire homes to travellers. The décor of their HQ pays homage to the company’s purpose, with each meeting room offering a completely different style. Local staff provided the finishing touches to the décor, putting a personal stamp on their work environment.  In terms of desks, the design follows a ‘neighbourhood’ concept, with 29 separate (and yet connected) work areas designed to give employees a bit of privacy. Alternatively, teams can gather in the central space and work collaboratively. The ample choice of seating means staff can socialize and engage with members of different teams.


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For those of you who have been living under a rock, Pixar is a film studio that specializes in computer animation. The team at Pixar are responsible for creative classics like Toy Story, Finding Nemo, and Monsters Inc. With so much creativity involved in their day-to-day work, the top dogs at the company decided that the office should be a place of inspiration. In reality, it’s much more than that! The Pixar office in California is made up of a lap pool, beautiful gardens and open plan steel frame buildings that look more like aircraft hangers than office spaces. When do I start?


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WeWork offices are co-working spaces, designed for companies and individuals to come together and be inspired by their surroundings. The company has work spaces in the UK, US and China. Shanghai’s office sits within what was previously a series of laneway houses. The building’s past is honoured in design features throughout. Visitors will also be impressed by the play of light and shadows, and the way such an open space can somehow feel enclosed and private. In honour of the local community, motifs from the streets of Shanghai are displayed within, while the wallpaper in each meeting room gives a nod to traditional Chinese games that are popular in the area.

Urban Outfitters

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The company was previously spread across Philadelphia in six different buildings, but can now be found on one giant campus in the city, which was once a navy shipyard. If you’ve visited an Urban Outfitters store then the office interior will seem familiar. It boasts the same mixture of the old and the new, meeting in a pared back, open and airy design. However, that doesn’t mean it feels empty. Instead, bursts of colour give the place a homely feel, and can be found everywhere from the giant sofas and the office chairs, to the spacious canteen. Since moving to the new premises, Urban Outfitters have reported an increase in staff morale and a decrease in the amount of sick leave being taken. It’s also lowered the staff turnover by 11%. Evidently, it’s a place that employees are happy to

Selgas Cano

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As an architecture firm, Selgas Cano decided that their office should be an example of their expertise. And their office in Madrid, Spain, surely delivers. It’s sleek and futuristic, and in direct contrast with the surrounding nature. The north-facing wall comprises a 20mm thick curved acrylic window, while the opaque south-facing wall is made of layers of fiber-glass and polyester, offering employees shade, and a touch of privacy from the outside world. At one end of the building, a hinged mechanism allows for the wall to be lifted, giving the office a natural ventilation system. Due to its size, the office has limited space for employees, but that doesn’t’ mean it’s cramped. Instead, employees enjoy giant desks, and control of their own lighting.


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Bright colours and open spaces are in great abundance at the Cisco-Meraki office in San Francisco. The company is a world leader in cloud-controlled Wi-Fi, routing and security. When the company moves offices in 2013, they began by asking employees what they enjoyed about their current workspace, and any requests they had for the future office. Taking on-board their feedback, Cisco-Meraki moved into a spacious, hangar-sized complex, with meeting rooms ranging from formal and fancy to relaxed and homely. Yurts, cabanas and phone rooms found within the building offer employees a moment respite from the lively atmosphere, while giant chalkboards and corkboards promote collaboration. To get from space to space, staff are welcome to walk, or hop onto one of the company unicycles and pedal. Colour plays an important role in the Cisco-Meraki office, working as a space separator, as there are few walls.

Types Of Video Marketing You Should Be Considering In 2018

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Why Video Marketing?

The trends for online marketing show video as one of the biggest in growth through 2017 and in 2018 it’s only going to get bigger.

Here are some figures that will help you see why:

  • Video on a landing page can increase conversions by 80% or more. (via this has also been confirmed by obe agency we have spoke to Think Zap who offer web design in Glasgow.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (via
  • The average user spends 88% more time on a website with video. (via

If those three reasons alone don’t help you see why you should already be using video then maybe you should be handing your marketing strategies over to someone else.

For the rest of you here are some ideas to why else you should be considering video marketing and also how you could be doing it.


If you create your video to capture the hearts of its viewers, or make them laugh, cry or feel anything in the slightest that they want to share with their friends/colleagues/others then your video just bought you some backlinks. Not to be scoffed at backlinks are important in search engine ranking and many companies will pay a premium for this. A viral video can provide these by the thousand if you get it right.

Video also demands that your website visitors will have to stay on your site to watch them; no skimming through boring content trying to find the information they need, and the longer any visitor stays on your site the more relevant google thinks it is and scores it higher again in that all important ranking.

By linking back to yourself after hosting your new video not only on your website but on YouTube, Vimeo, Facebook, Twitter and everywhere else you can think of not only are you creating more backlinks but you’re encouraging traffic to your website for anyone interested in a) what you’re saying or selling, and b) if there are any more great videos and content to enjoy if they click through.


Your videos need to drive customers to buy from you. You don’t have to beg them, you don’t even have to ask; if your video is informative, trustworthy and shows the benefits of what you’re selling then that should be enough to make it happen.

Your first reason to make a video is to inform so why not make a video tutorial? Show your customers exactly how to use your product. Or show your product in action highlighting some of the benefits they might not have thought of for themselves? Educate them on how your product will save them time or money, or how it will add to the quality of life they wish for.

Show prospective customers how your previous customers have benefitted from your product or service. They’ll believe them a lot more than they’ll believe you. You have a reason to sell – profit; your customers however are only bigging you up because they want to, not because they have to. Testimonials have become a huge part of online marketing and brand confidence over the past few years, so it makes sense to move it forward into a video heavy marketplace where chunks of text are going to be replaced by any other easier method as trends continue in this manner.

Broadcast your Q&As. Why not create a video question and answer session? Gather information or questions from prospective customers via social media or from your website and if you have an email address or social media profile for them either tag or link them in or invite them to watch. For even more chance of views and conversions do it live. Live video feeds on Facebook receive ten times more comments than regular video posts. Do it live and get a bigger response. It’s all about building awareness and confidence that leads to sales.

Methods of Video Marketing

Demonstration videos

We’ve touched on this already but it’s the number one in getting your product or service out there. How you do it is up to you. There are ways of making a boring product more interesting; it can be as simple as how you present yourself and your company instead of how you present the product. If it’s something a customer already understands and knows about then how you sell it to them can be the difference in them buying from you and not your competitor. Make it fun, make it snappy, make it cool; just make it different from the competition in a way that makes a good impression with your customers.


Vblogging or vlogging is generally thought of as young teens on YouTube doing crazy things or teaching us how to put on our make-up and style our hair. These next-gen gurus are often gaining hundreds and thousands of views just by gathering a following. What would you give to garner that kind of interest for your business?

You don’t have to sell to the teenage masses though, there are plenty of other users out there well over the age of twenty who will want to see what you can offer them and also how, where and why – and if your target audience is the teens we mentioned, then you already know that this is their chosen media so what better place to get involved.

Again, don’t just drop it on your website and hope for the best – get it out there on as many platforms as you can. Email market to let your existing customers know where and when they can view new items; it’s easier to sell more to your existing customers than it is to sell to new ones after all so don’t let that database go to waste either.

Product Testing, Services and Reviews

What a great way to tell your customers about your fantastic product simply by reviewing it. But what about a way to drive traffic to your website? Why not review other peoples products? Ones that have a similar customer base to yours? That way you can mention your product or service in the review and how to find it. It’s all about driving traffic to where you want it and converting it into a sale. Reviews are a great way to jump on someone else’s customers, ones with plenty of existing interest and already making those relevant searches.


Initially viewed as online begging for startups and charities Crowdfunding is now viewed as an acceptable way to gather capital for existing business by letting their clients and customers get in on the ground level. Offering special rates, bonuses and exclusives are the lure but ultimately your video shown on there is still simply good marketing. You’re telling your customers about your product and you’re getting them to buy it. Job done.

Expert Interviews

Finding an expert in your field of sales or even a celebrity if you’re lucky enough to know one can help you reach out easier to a new market or broaden the awareness of your product. You could end up in the results for searches containing your expert’s name or speciality that in turn could boost traffic to your website. You will also gain brand confidence from your viewers by association. Asking the right questions you can lead the expert to giving a great review whether they were planning to or not.

Once more – do it live on social media and boost those figures even higher.

Event Videos

If you’re looking for ways to tap into a specific market covering an event by documenting it, reviewing it or previewing it can get you into searches less related to your own specific product or service, and give you access to all those new prospective customers.

By choosing an event relative to your trade or area of expertise then you’re already selling to people you know are interested in what you have to offer.

And if there isn’t an event you can cover – you can always put one on yourself!

The impact of Visual Communication on a Business!

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The impact of visual communication

Recent research done by Adobe brought to light that posts with images on Facebook got a whopping six-hundred and fifty percent higher hit rate than just plain text ones did.
Gif sites reported that there are approximately one-billion gifs being sent per day.

Visual communication grabs the attention:

The brain can process visuals sixty-thousand times faster than it can text.  It is safe to say then that visual marketing is a way not only get your point or message out there a lot faster, but people also tend to remember visuals a lot more than text.

As there is a heap of information out in the world today readers and potential customers and or followers tend to skim over words or skip articles void of an enticing picture or video altogether.

So, ensuring your content has just the right number of captivating visuals is going to draw their attention and keep it a lot more than text heavy content will.

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Visual communication gets the message across in a clearer more defined way

Reading for pleasure is a way of stepping into your imagination whilst being directed by the author of the book into a world of fantasy.
But when you are reading for something company or business related visualization is a sure way to grab the persons attention and keep whilst they better understand and retain what it is your company is trying to say.

Work collaboration and product training is lot easier for both the instructor and the student
It is easier to understand something you can see the parts and various settings, etc.
It also helps, in some cases, to solve a language communication problem between parties of the company from different areas around the globe.

Bright colors and moving images always make a brand and or logo stick out more.

Putting together a visually stimulating logo combined with the correct voice and pitch makes your companies brand more memorable as people identify the advert to your company.
Using visual communication in a repetitive consistent way regardless of your company’s size or niche in the marketplace is a sure way to get recognition.

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Communicating through visual adverts and or aids has a better chance of people remember it

Scientific researched has proven on numerous occasions that visual aids have a much higher percentage of memory retention than that of just text learning.  In fact, with visual learning, more than fifty percent of the material is remembered as opposed to between fifteen and twenty with purely textual learning.


You do not have to be an artist or graphics designer to get your visual materials and or logos done.  There are graphics programs that can help a person with that.
You can make use of screenshots, there are companies with various graphics you can download such as Pixabay and 123RF.

Web Design & UX Trends To Keen An Eye On 2018

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Time is a-flying! We are well into 2018 and web design trends are beginning to pick up. It is natural that designs of the virtual world will evolve faster than their conventional print counterparts. Development patterns change in the blink of an eye.

What was trending in the year 2017 may not be as popular today. Web designers such as Internet Creation a leading Fife web design company have come a long way as they have not only kept ahead of the technological advancements that take place but have managed to innovate as well. In today’s day and age, most companies have a digital footprint that spans across versatile mediums. Websites have progressed from being static informative tools to powerful marketing instruments. Wondering what lies in store for 2018? Read on!

Bold Typography

In the war of readership where clutter reigns, bold fonts and visual formats will stand up to capture your attention. Spicier, juicier text will make play to be bolder and abstract in nature. The concept of symmetry may be tossed out in favour of arbitrary, random assignment of header text. Traditional design boundaries will be pushed as graphic artists experiment and create new industrial benchmarks.


The phenomena of animation facilitates user interaction as it makes interfaces easier to comprehend. It imparts intricate information quickly and effectively whilst maintaining a notable level of viewer interest. By increasing the dynamism of the brand through its flow and movement, the brand has a stronger probability of gaining top of the mind recall in the prospect’s mind.

A logo is the first touch point of your brand’s visual identity. Applying animation to this medium will allow entities to embellish their brand even further. GIFs (graphic interchange format) are an entertaining, amusing form of animation utilized to express emotions or statements that are loved by users and will see a come-back this year as well.

Ground breaking Layouts

With inventive design facilitation programs, such as the CSS Grid released in 2017, developers and designers can exert a strong degree of control on the placement of page variables. 75% of internet engagers use CSS Grid backed browsers that allow web artists to ascend to new heights of imagination that can be translated in to effective execution.  Whilst a design revolution may be taking place, web creators will still retain an element of adaptability for such designs that will work on older editions of browsers.

Saturated Gradients

Multi-coloured gradients are making their mark in the design realm since 2017 and will continue to do so this year as well. With vivid, modern tones, gradients create a clear and soft aesthetic appearance that appeals to all viewers.

Artificial Intelligence

Communicative user interfaces such as voice and chatbots were all the rage last year. They were not powered by artificial intelligence at that time. However, technology is transitional force that is continually evolving. In 2018, AI may drive the development of new chatbots and voice user interfaces.

Not only that, artificial intelligence could augment levels of designer productivity. How, you may ask? There is a lot of menial legwork and labor involved in design projects that could be managed effectively with the assistance of an AI robot.

They could save designers twenty percent of the overall time allocated for a project by addressing such duties. With programs such as Adobe Scene Stitch and the announcement of Sensei, corporations are endeavouring to improve the work lives of designers and leave them free to dedicate their energies to more intellectual, creative tasks.

Companies and brands have access to real time insights into their consumers as they visit their websites and can gather intel digitally. With a variety of statistical tools at their disposal virtually, they now own the means to perform multi-dimensional analysis on customers and truly gain a picture of what motivates to them visit their websites.

Entities can identify what time a viewer visited a page, how much time was spent on it, where and when he came from as well. Triangulating these sundry data points allows companies to create accurate consumer profiles and to predict what he may be seeking whilst searching.

If artificial intelligence driven programs are designed to do the legwork, designers will be more effective in designing effectual landing pages and be able to understand what visuals are the most attention grabbing.

Total Minimalism

One way to break through the never-ending sea of clutter is to invoke the power of minimalism. Designers have been disputing text-intensive sites since the beginning and are now taking it to the next level by incorporating only those elements that are absolutely essential. This saves the viewer time and gives him the required information in an effective, quick manner.

Mobile Responsiveness

Mobile web browsing made history in the year 2017 as it was utilized more than desktop browsing. Google will also rank websites based on mobile web usage, not only its desktop counterpart. This will obviously be a critical design variable as the device of web utilization has to be factored in by web artists. Of course, it will be a challenge for designers as they will aim to push boundaries this year and create new design milestones across a sector of mediums.   

Sustainable design

As the world moves towards strengthening sources of renewable energy, the design industry seeks to contribute in whatever way it can. The world wide web utilizes approximately ten percent of global energy and is a mounting figure. Tech giants such as Google, Apple and Facebook have employed renewable energy to energize their data centers.

Designers can help out by guiding viewers to their desired information as quickly as possible and creating personalized experiences. They can also pitch in by hosting their portfolio of products and services via renewable energy. By deploying sustainable design tactics, artists can facilitate and direct the world towards eco-friendlier resources.

This school of thought is gaining global momentum with events such as the SustainableUX, a free digital conference, which exhibits speakers who are experienced and equipped to impart such knowledge. It holds a record of past talks as well and are available to designers whenever they wish to study them.

You need to work on your personal brand – here’s how to do it

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What does your personal brand say about you?

Don’t be fooled into thinking you don’t have one, everyone does – and even an absence of any information that would build into being a personal brand can speak volumes.

Your personal brand is more than just a custom logo design! and If you’re launching a startup there’s every possibility that customers, influencers, and investors are going to be looking a little deeper into who you are, so if you want them to see the right kind of information, you should consider how your current online persona lines up next to these questions:

Who are you trying to appeal to?

We might be talking about your ‘personal brand’ here but don’t be confused, what we’re really looking at is a nuanced piece of the process in which you sell your product or service to people.

Your personal brand is the context that you put around that sales process – essentially pre-empting an important customer question:

“Can I trust this person?”

Now, talk to any old-school sales person and they’ll tell you that a person makes a judgement about whether or not they’re going to do business with you in the first 10 seconds of meeting you – but times are changing – now, a potential customer is likely to know whether or not they’d do business with you 2 weeks before they meet you.

And the answer to that question will be significantly different depending on the person who’s looking – so it’s important to understand that you can’t appeal to everyone.

Hence, you’re going to want to think about who you’re trying to appeal to. Define your audience and understand what makes them tick. You’re not fundamentally changing yourself by adapting to what they want to see, you’re just putting an appropriate context around your sales message.

What do you stand for?

Now you’ve identified the audience you’re looking to appeal to and understand what they’re looking for you need to work on the underlying principles that are going to give you reference points to work from.

A good way to get some understanding of what these should be is to look at other people who are successful in your field. What are they doing? Does it sit well with what you think you should be doing? How do they communicate their values?

Is this person hardworking? Are they successful? Do they support their customers? Whatever it is that gives you the indication that they’re ticking mental boxes for the potential customers that are looking at them note it down – and be very aware that you don’t know anything solidly about them, what you’re noting is just the front line image that they’re portraying.

When you see how easily an image is created, think about what activity you can do to establish yourself in the same light. Start with the principles you want to communicate then consider how a customer will come to the conclusion that you embody those traits.

Are you an authority in your area?

It’s unlikely that anybody expects you to have conducted PhD level research into your chosen business area – but they will expect you to have your finger on the pulse of your industry and what’s happening – and the very best way you can do this is to share knowledge.

There are a variety of ways you can this, so consider the following:

  • How are you going to transmit knowledge? Which platforms do the people you want to engage with use. Think about email marketing, social media sharing and personal blogging.
  • Where is your knowledge going to come from? Do you have enough information stored in your brain to keep audiences happy – or do you need to be sharing information that’s up to moment and from external sources?
  • Do you have any inroads into knowledge that’s otherwise inaccessible for the masses?
  • Is looking for and sharing knowledge a part of your day?

You may or may not have a way with words – and it’s fine either way, if you struggle getting your thoughts down into clear and concise manner you might want to talk to someone about managing your output on your behalf.

Does your social media reflect appropriately?

All this talk of values, principles can leave you social media looking a little contrived if you’re not careful.

If you’re only sharing information that signals you’re the most virtuous person on the planet then people might question whether or not you’re a real person behind the image. With this in mind you should endeavour to make your social media your own.

Got friends and family you care about – associate with them. Been on a great holiday? Share the pictures – no one’s even going to mind pictures of your food or your cat.

The most important thing to remember when you’re using your social media personally is whether or not what you’re doing collides with the principles that you want to underpin your personal brand. Ask yourself the question each time you post and you won’t go far wrong.

Are you a person as well as a brand?

Be wary of using your online presence as just nothing more than an advertisement for who you want to be. If it’s going to stand up to scrutiny then you’ll need to communicate like a real human-being!

What that means to you will depend on how you’re transmitting value. Are people liking, sharing or commenting on what you’re posting? If so you might want to take some time to thank them, reply to their comments or follow what they’re doing in return.

The influencers that are out there making the biggest impact are the ones who occupy a position of authority in their chosen subject but remain accessible. You won’t go far wrong to consider social media a traditional ‘social gathering’ – mingle, chat, show interest, make connections, listen to people’s opinions. It’s this kind of engagement that has people coming back for more and valuing what you have to say.

No one wants to engage with the person who’s standing there doing nothing but talking about themselves.

How to drive productivity with the Eisenhower decision matrix

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What can the 34th President of the United States tell you that will help you get on top of that never ending to-do list?

You’d be forgiven for thinking the best plan is just to switch your phone to silent and roll your sleeves up – but in actual fact, Dwight Eisenhower had another plan, one that involved a simple but extremely effective prioritisation system.

The ‘Eisenhower Matrix’ (or ‘Urgent-Important’ matrix as it’s sometimes known) is exactly that.

Oh, and if you think you’re busy, don’t worry – aside from being a 5-star WWII general and Supreme Commander of NATO Allied Forces in Europe, Eisenhower was also a 2 term US President and President of a prestigious US university; although none of this stopped him enjoying daily golf sessions and producing over 200 oil paintings. It’s safe to say your time is in good hands.

What is the Eisenhower matrix?

In essence, the Eisenhower Matrix is one large square divided equally into 4 more squares, or quadrants. These quadrants are then labelled, left to right, top to bottom as follows:

  1. Do
  2. Plan
  3. Delegate
  4. Eliminate

Eisenhower matrix

As you can see, the upper quadrants are labelled ‘important’ and the lower ones ‘not important’ – with the left hand quadrants labelled ‘urgent’ and the right most labelled ‘not urgent’.

Now, the next step in turbo-charging your productivity in a presidential manner comes with quickly categorising the tasks on your to-do list…

Categorising your tasks using the Eisenhower matrix

There’s no prescriptive way of categorising tasks on your to-do list, the same task that’s important for you might be irrelevant to someone else, so you have to come at the matrix from your point of view.

You can start by approaching your list with one question:

Is this task urgent?

Your answer decides whether the task goes into the ‘urgent’ or ‘not urgent’ column. Next question:

Is this task important?

This next answer decides whether the task goes into the ‘important’ or ‘not important’ row. When you’ve decided, your tasks has now landed in one of the quadrants, and can be treated as follows…

The different quadrants of the Eisenhower matrix

  1. Do

This is the most pressing of the quadrants – as both ‘urgent’ and ‘important’ combine to advise that you ‘do it first’!

Don’t forget, these are subjective – so doing the ironing might not usually appear in this quadrant – but if you don’t have any ironed shirts before a big interview, then ironing suddenly becomes an urgent-important task.

A good way to consider if your tasks belongs in this quadrant is to ask yourself what the impact or knock-on impact would be if it’s not done. If it’s immediately critical to life, family, career or health then its place in the ‘do’ quadrant is probably well justified.

Oh – and if you hadn’t already assumed, these tasks need to be done as soon as is physically possible, prioritised over everything else on the list.

  1. Plan

If your task is important but not immediately urgent, the this second quadrant – ‘plan’ – is the perfect home for it.

A lot of life’s tasks are important but don’t need to be done immediately as a priority. Eating, exercising, spending time with loved ones – and a lot of professional tasks fall into this area too – the marketing plan for next financial year, putting together a brief for a client you’ll meet next month, and so forth.

Hence, planning when to do them should be your next step. Look at the diary, work out when they can be done around other commitments and fit them in. Depending on how your manage your diary, these will either be done when the time comes around – or they’ll end up being pushed back until they are bumped forward into the ‘urgent-important’ box.

  1. Delegate

Tasks that are ‘urgent’ but ‘not important’ can be a real drain on your time – and, if we can assume that virtually everyone owns a mobile phone now, your pocket sized companion is the perfect example of this:

You’re working on an important task and the phone rings – something that’s very difficult to ignore.

On the other end of the phone, a colleague, a friend, a telemarketing company… all of which are going to take you further away from completing that ‘urgent-important’ task.

So what do you do? The answer, as far as is possible, is to delegate the task.

Now, President Eisenhower probably wasn’t short of people who would answer the White House phone for him, but you don’t have to have staff to take advantage of delegation. Could you set your voicemail? Could you have your mobile calls rooted to a colleagues phone while you’re hard at work? Could you set up a rule for incoming emails?

Delegating to systems is sometimes just as useful as having someone who’ll pick up the work on your behalf.

  1. Eliminate

If a task is ‘not important’ and ‘not urgent’ then it probably doesn’t have a place in your day.

Be careful though, because there are some leisure activities that might not seem important, but are actually a vital part of a work-life balance.

So, reading the news might give you needed 5 minute break away from your job – but if you find yourself mindlessly sucked into reading every news story you can find out of nothing more than habit then this is very much ‘not important’ and ‘not urgent’ – and needs eliminating, as it does nothing more than eat up your precious time.

How do your days and weeks play out?

You’ve probably got a rough idea of how a day looks at the moment in terms of what can wait, what can’t, what’s ultra-pressing, what isn’t… etc.

However, our brains aren’t really great at being objective, which is why, to get a really good understanding of how the Eisenhower matrix can help you, you need to start recording everything you do.

Grab some post-its. Now, every time you change task, note down what you’re doing. At the end of the day, look back at these things with less ‘in the moment’ eyes – and ask yourself:

Was this important?

Was this urgent?

Then stick it on a printed out or drawn version of the matrix accordingly.

When you’ve got an idea of what your day entails, you can start adjusting accordingly. Finding a lot of ‘not important’ and ‘not urgent’ tasks? Great, your new found awareness means you’ve just freed up a bundle of time. Putting ‘important’ but ‘not urgent’ tasks before things that should be getting done immediately? Well now you can adjust.

Awareness is absolutely everything when it comes to productivity. When you understand what your behaviour looks like in a day, you can adjust it so that to-do list is worked through in the most effective way possible.

A Guide To Ranking Locally in 2018

We all know that paying attention to search engine optimization (SEO) is extremely important in today’s business world. Unless you take it seriously, potential clients might never even find your site – in this guide to ranking locally in 2018; we’ll go through how to boost your SEO locally.

After all, if you run some kind of brick and mortar store or are offering a service, you want to attract locals. While it might be nice that someone halfway around the world is able to visit your site, it’s not going to be much good if they aren’t nearby and able to buy from you.

With this in mind, we sought an industry expert Tobias Gilbert who offers an SEO service in Miami. To share a few tips that will help local business owners reach new customers through organic search in Google in 2018!

Know Your Target Market

This is where a lot of businesses fall short. They want to appeal to the broadest range of people. They hope that by getting their message across to the maximum number of people, they have a better chance of getting more clients.

The only thing that this does is to dilute your marketing efforts. It is far better to identify your ideal target market and start delivering targeted campaigns to them. You won’t reach as many people, but the people that you do reach are more likely to buy.

You need to identify what it is that your target market needs, how what you offer can help them, what kind of approach is best suited to them and where they hang out.

The more you know about your target market, the more focused your marketing efforts can be, and the more effective they can be as well.

Use Schema Markup

Make your site easy for search engines to understand by including coding in it that describes what your business actually does. This is known as schema markup.

Create a Great Site

This does not mean having a website with all the bells and whistles but rather a website that is easy to navigate, that loads fast and that makes the buying decision easier for your client. Have a contact form put up where it is easy to see.

Also make sure that there are no typos, that the text on the site is easy to read and that everything looks uncluttered.

The faster the site loads, the higher it is likely to rank in search engine results. The more uncluttered it is and the easier it is to use, the more time people are bound to spend on it. These are all factors that have a significant impact on how Google and other search engines rank your site.

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Having an Up to Date Blog

Your website is your business’s formal ambassador. Content will be updated once in a while but, for the most part, it’s not going to change on a regular basis.

Your business blog is a more informal setting. You can upload relevant content and can update it a lot more easily. It is the perfect way to start interacting with your potential clients because it helps give a face to the people working at the company.

This is where you share content that is useful to your target market, like “How To …” articles. It also performs a more social function – you can share pictures of your new baby or share other kinds of community news as well.

Your website sells your product. Your blog is not quite as focused on sales but rather on opening a dialogue and building a relationship with your clients.


Are there any online business directories you can link up to? Citations online help to improve your SEO ranking and can count as much as a link from an authority site for local SEO.

List your business with every of these. It might be a bit tedious, but it is important. Local directories are usually free to list with and offer a pain-free way to get your details out there.


Get Customer Service Right

This is not directly linked to your SEO but is equally important – the better the service you offer, the higher the chances that clients will want to leave positive reviews. Make it easy for clients to reach out to you if they are experiencing a problem and get it sorted out as soon as possible.

Get Involved Online

This means posting regularly to social media and in relevant forums. Find ways to engage with clients on Facebook without actively trying to sell to them. The more useful the content you post is, the more likely it is that they will share it with their friends and family.

What is key here is to ensure that messages are dealt with quickly and efficiently.

Ask for Reviews

Actively asking clients to leave a review for you online is another excellent way to boost your local SEO. The more good reviews you more credible your site appears to the search engines. Also, people are more willing to trust you if they can find reviews from other customers.

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Local Outreach

You want people in the community to talk about your business and want to get them to help you get more clients. Getting other businesses to promote your services is a great way of doing this, but you might need to lead the way first.

Be sure to post information about other businesses or local community events that others will be interested in. The community will start looking at your blog as a useful resource, and the other businesses are bound to reciprocate the favor.

Building a great relationship with other businesses is an excellent way to boost your SEO. They might agree to guest post for you or vice versa. That means that you get access to their pool of subscribers as well.

Using Keywords Properly

Work out what keywords people will use when searching for your site and include them on your page judiciously. We are not talking about keyword stuffing here, that will just get your site marked down by search engines.

What we are talking about is to use keywords naturally and carefully within your pages. No keyword should have a concentration of over 1.5%. You can keep these figures down by using similes instead of repeating the same phrase over and over again.

It is also a good idea to choose your most important keyword phrase and use that in the first 150 words of your content. Adding a location here is also a good idea.

So, you could use something like “SEO consultant in Miami” to get more targeted local traffic.

Overall, these tips will help you to rank more highly in local searches. Once you have implemented them, the next step is to monitor the results that you are getting to see how effective the changes have been.

SEO is something of an art. The search engines are consistently updating their algorithms to ensure that they get the best search results. If you keep an eye on your website traffic, you are more easily able to track changes that have worked and those that have not.

It may require some trial and error initially, but it won’t be too long before you start getting better results.

The 10 best apps for small business owners in the UK

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If your smartphone barely breaks out of the cycle of checking social media, the news and your email – then you’re not alone, usage statistics show that this is more common than you might expect.

However, if you’re a small business owner, manager or decision maker, you could be missing out.

We’ll run you through 10 of the best smartphone apps for small business available in the UK right now – and tell you a bit about how they might change your smartphone world…

  • Evernote

Although well established, Evernote has never lost it’s place as an absolute must for anyone who’s taking it more than their brain can reasonably remember!

The app allows you to make notes, photos, to-dos and much more – then save it quickly to your phone or device – with it instantly available across all your other synced devices – as well as anywhere you can access a connected web browser.

Evernote also has some really smart tools that make going back to your info simple too – with a great categorisation system that means you’ll never be left wondering where a note is again. The clipping tool that saves websites as images is a huge time saver too – snipping notes down to just the essentials – cutting out any adverts or other distractions.

  • Paypal

The PayPal system is really popular with small businesses and freelancer contractors – especially given how quickly and easily funds can be requested and sent.

When combined with your small business website, the app gives you a chance to glance real time information about how your e-commerce site is performing – and lets you quickly juggle money between accounts.

  • QuickBooks

If you want a full view of your finances, QuickBooks is the answer.

The app allows you to do a huge number of financial tasks for your small business – and depending on your level of requirement – you can go from self-employed tasks, all the way through to small business level, allowing you to manage payroll and much more.

Quickbooks is also great at logging expenses – with a camera function that allows you to snap your receipts and add them to your calculations quickly. You’re also able to connect your bank and online payment accounts too, meaning every penny that goes through your business is quickly and easily allocated and catagorised – with reports that your accountant will love.

  • Pages Manager

Lets say you have a business page on Facebook where you promote the latest range of Atlas Ceramics range of grouts then Pages Manager will take away a lot of the frustration that business users often attribute to the standard Facebook app.

Pages Manager allows you to access numerous business pages if you have them, switching quickly between them. When you’re in, you can look at all the activity taking place on the page, from advertisement management – to the responses you send to messages and comments made on your page.

Facebook is quickly developing toward being a CRM style piece of software that sits behind your page and lets you manage your business with the maximum effect. Pages managers let you – and others, take full advantage of this functionality – meaning your social followers are never left wanting.

  • Basecamp

If you’ve ever had a headache that relates to how your team communicates then Basecamp could be the painkiller you’re looking for!

The latest incarnation of the tool, Basecamp 3, is a dream to use – and allows an online space where you can create project, allocate roles within those projects, share ideas, have discussions, set tasks, collaborate selectively with guests – and much more.

A paid subscription runs a little more expensive than most of the other apps on this list – but the time, effort and frustrated communication that it saves would probably leave you happy to pay double!

  • Dropbox

Dropbox is a superb and extremely simple to use application that lets you share files quickly and easily wherever you are.

While file sharing might not be anything new, Dropbox does it so seamlessly you’d be forgiven for thinking it’s not just a native part of your device or operating system’s function. Access your files anywhere you have an internet connection – and quickly share files and folders with anyone in just a couple of clicks. An amazing time saver.

  • Headspace

Although Headspace isn’t about business directly, it’s a sure-fire way to improve your personal business performance.

Some of the most successful managers, CEOs and business owners say that their habit of reflective thinking, mindfulness or meditation is one of the most key parts of their on-going ability to perform – and Headspace is at the top of the game.

With guided breathing exercises that take just 10 minutes a day to do, you’ll be amazed at how your motivation, mood, productivity and general business performance improves if you’re willing to give your busy brain a few minutes too cool off each day.

  • Trello

Although similar to Basecamp, Trello is arguably a more simple concept – working as a note-board of sorts, with digital sticky notes divided up in a sections or projects. Click on each and it opens up, allowing you to keep tasks, to-dos, notes, files and much more on each one.

Trello’s most basic functions are excellent – and free to use. Ideal for collaborating with your team or others!

  • Skype for Business

When asked, most business executives say they’re just as happy (if not happier – based on some city’s traffic levels!) to meet via video call – rather than in person.

Skype is the original video messaging service – with stable connections and almost unlimited call participants – no matter where you are in the world. If you’d prefer to have your meeting from the comfort of your own desk (or home!) – then Skype is well worth giving a go.

  • Hootsuite

Whether you’re managing your company or personal brand, it’s really useful to have a tool that posts information across all your social media pages from one control panel.

Hootsuite does exactly this – and more.

Whether you’re using it from your app or on a desktop – you can integrate all your social media accounts and post to them all at the same time. What’s more, you can go well ahead into the future and schedule huge chunks of social media activity. Your business partners might think you’re sitting at your desk doing nothing but social media work – but the truth is, Hootsuite takes all the effort out of the job!

Studying the Antarctic Climate Changes to better understand Climate Change

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UK average annual temperature rise is at a record high

The ESRC, the Center for Climate Change Economics and Policy have issued reports that suggest the UK’s annual temperature has risen to record highs outpacing the global rate.  With the many other factors like the rise in sea temperatures and the change in various migration patterns for various creatures, it is only natural that big corporations are starting to fund and oversee various climate change projects.  Such Antarctic expeditions to help scientists and various other interested parties better understand the extreme climate events that have been occurring worldwide!

Big Data Companies such ECM supplying various Antarctic expeditions with technology designed to create “data visualizations”

The Willis Resilience project also served to test a new type of weather station which is lightweight and simple to operate.  It is dropped in place into the snow.  Once settled into position the weather station sends meteorological data every thirty minutes.  This enables scientist access to various data they have never had access to before.  By collecting these samples and some physical samples of the snow in Antarctica at various depth science can analyze the climate change throughout the ages.

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Early this year scientist drew alarm bells as large sheets of ice in Antarctica collapsed into the sea.  This brought concerns that Antarctica’s ice sheet could be in the early stages of an irreversible meltdown.

Any fast disintegration of Antarctica, could, at worst, have a serious effect on sea levels which would push coastal dwellers in land effectively causing even greater overpopulation in these areas.

Should the greenhouse gas emissions not start going down it is going to seriously affect Antarctica causing it to breakup at a rate that would rapidly cause oceans to rise above six feet.

The effects of both the climate change causing devastating disasters and potentially cutting down habitable land mass along the coastal areas will not only put a social strain on society but an economic one as well.

As business analysts team up with scientists in a race against time as signs how that the West Antarctic ice sheets are becoming unstable, scientific research agencies are joining forces to supply much-needed answers and more accurate data to better understand and start to develop various contingency plans.


As scientists join forces and trek across the ice lands of Antarctica to get answers each and everyone of us should be playing our part to help in the fight against global warming by trying to be a bit greener.

How to Get That Dream Promotion at Work

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It is a classic problem that most people experience at some point in their lives. You need, or want, a promotion. Maybe you need the money for debt help? Maybe you want the recognition? Maybe you’re bored in your current position and want more responsibility? No matter what the reason, we’re here to give you advice that might just make the different and get your that well-earned jump in your career!

  1. Work Hard

This might go without saying, but it will definitely help you if you are good at your job. But, this isn’t enough. You also have to be seen to be being very good at your job. This means you need to make sure you:

  • get credit for your ideas, initiative and quality work
  • arrive on time every day
  • don’t take excessive amounts of time off
  • show an interest in your work
  • work well with your colleagues

It is a good idea to have these attributes and attitudes from day one, but it is never too late to go for it. Don’t just ‘suck up’ to your boss either. Show yourself to be reliable and hard working with your colleagues as well, you never know when one of them may be in the position to promote you one day, or influence your bosses’ decision. Remember: it can be difficult to promote someone, no matter how talented they are, if they already aren’t respected by their future employees.

  1. Play Hard

Don’t go all-out crazy, but socialising is a very important aspect of a work-place environment. Go to office parties, and try to have lunch with your colleagues, or maybe an occasional pint or two. The better they know you as a person, the more supportive they will be to your advancement. Your boss is also much more likely to promote someone they know well, than someone they don’t.

You need to be careful, however, because you don’t want to become seen as simply a social-centre, rather than a respected member of a team. Too many office party hijinks, and your working reputation may be damaged.

  1. Educate Yourself

Some work places offer opportunities for professional development. Take these up as enthusiastically as you can! Even if your company doesn’t offer such opportunities, find some for yourself. Anything you can add to your CV or Cover Letter will help you chances.

Maybe learning a language, or becoming more financially savvy, is the key to your promotion? Evening, weekend, and online courses exist on all sorts of topics, from Russian, to Arabic, to Financial Know-How. Showing some initiative to improve yourself always looks great to employers.

  1. Be Confident

This can be easier said than done, but acting with confidence can make all the difference in the world. This will help you claim the credit you deserve when you do well, stand your ground if you find yourself needing ask for a promotion, and help you connect with your colleagues.

A great trick to being confident is to realise that no one is really all that confident. Everyone has their insecurities. Some great tips for improving your self-esteem include: avoiding negative self-talk, connecting with people who love you, focusing on the positives, and seeking support when you need it.

In terms of acting confident for a promotion, you may even want to think about enrolling in acting classes. If you can’t be confident, you can at least learn to act confident. Maybe you can think of someone confident who you respect and try to emulate them?

  1. Look elsewhere

If you really feel underappreciated, or underpaid, then don’t be afraid to look for work elsewhere. There is no point being loyal to a company who is not being loyal to you. Don’t act spiteful to your boss and colleagues, though; even if you do manage to get a job elsewhere. You never know when the networks you built during your years with them could be useful later down the line.

You never know, your boss might value you more than you think and offer to match, or raise, the salary being offered to you. So, it could be worth looking around, even if you would rather stay where you are.

  1. Ask for it

Sometimes a promotion opportunity might not be on the horizon, no matter how much your boss and colleagues like and respect you. But, if you have put in years of good service with a company, there is nothing to stop you asking your boss for a meeting to discuss your pay.

It might sound terrifying, but, often, the very act of taking the initiative, and knowing your worth can demonstrate your value to a company and convince your boss you are worth a pay-rise or promotion.

  1. Make it About the Company

This bring us to our second point: make that conversation all about what you bring to a company, rather than your needs. Your boss doesn’t need to know the details of your debt management plan, how expensive raising your child is, your DAS, or any other real reason you need the promotion. If anything, sharing your financial problems could lead your boss to question how responsible you are, or see you as a risk.

Tell your boss about all the great things you have done since you have joined the company. Talk about what you hope to do for the company should you be promoted: your plans and aims, and how you might achieve them. Most companies prefer hiring from within the company, so remember: you have an advantage, use it!

  1. Apply Formally

Whether you are applying internally, or externally; you’ve been told it’s just a formality; or even if your boss is your best mate. Always apply just as you would if you were an external candidate who really wanted the job. Put your best foot forward and sell yourself with an updated cover letter and CV.

You never know what is going on behind the scenes, and your boss might have to justify your promotion to their boss, or you might come up against an unexpectedly perfect external candidate. A lacklustre application will not appear very convincing, and you don’t want to risk putting anything to chance.

Five Legal Mistakes Tech Start-Ups Need To Know About!

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Start-up businesses are a risky venture, but even the biggest, worldwide business we know today once started out as a small start-up. That means you can do it! But the early life and development of your business is going to be difficult in most cases, but you can make it easier.

While making mistakes is always going to be a risk and you shouldn’t be afraid of making some small-scale ones, there are some mistakes you’ll want to avoid at all costs. These are more serious legal mistakes and the frightening thing about them is that they are easier to make than you probably think.

Below I’ve outlined four easy mistakes start-ups can make without even realising it, and according to one of he leading lawyers in Glasgow, some of these mistakes carry important legal ramifications, while others will simply help you protect your business and products. Let’s take a look at five easy to make mistakes that any entrepreneur needs to know how to avoid.

Omitting Your Legal Requirements

Let’s start with one of the most common mistakes entrepreneurs make, it might sound a little odd but one of the easiest mistakes to make when you’re developing your start-up business is to not pay any attention to any legal considerations or to not give them the focus you should.

This doesn’t mean you’re breaking the law or doing anything illegal, but it does mean you’re cutting corners. For example, you could rush contracts or put off important legal jobs that you should really be focusing on.

Many entrepreneurs can fall into the trap of doing things like this to save time and money but while it might do that in the short-term in the long-term it’s just going to lead to more problems. So, make sure you give the legal matters of your business the time they deserve. 

Not Protecting Intellectual Property

Many start-ups, especially those working in technology, have valuable intellectual property and it can take many different forms. Despite the importance of their work, many start-ups won’t properly invest in getting their intellectual property protected.

You can protect your intellectual property in a wide variety of ways with some of the most common being things like patents, trademarks and of course copyright. There’s some leeway but these IP rights effectively give you the right to stop other people from copying your designs/ products.

Your start-up could come with an amazing piece of technology or design but if you don’t ensure it’s protected then legally someone else could come along and make it their own. Of course, you can’t trademark or patent everything these sorts of IP protections won’t cover everything so make sure you actually have a solid product, design or service of some kind in place before applying for protection.

Not Getting Non-Disclosure Agreements

Keeping your intellectual property safe requires more than just things like copyrights and trademarks. Those are perfect for when your product/ service is ready but in the early days, while you’re still in the development stages you’re going to need something else.

When you’re still juggling ideas, and coming with plans you are going to need a non-disclosure agreement. Commonly referred to as NDA’s these legal agreements will help you prevent other people from sharing any information about what you’re developing.

An entrepreneur can come with some amazing ideas and plans, that could literally change the world in extreme cases. But if you don’t ensure the people you work with sign a non-disclosure agreement they could easily share that information with others.

Not Setting Up Contracts

This one might seem unthinkable to the experienced entrepreneur but in your early days it’s easier than you think to forget about how important setting up contracts are. This is especially true for very small start-ups, and let’s be honest most start-ups are going to be small at first.

But no matter what size your business is you should get contracts set-up quickly, whether you have one employee or one hundred. Your contracts will protect you and your employees and help ensure they are all covered legally.

Contracts are also very important when it comes to setting up other agreements like for shareholders, to give just one example. No matter how excited you are to get your business off the ground never forget about the importance of a legally binding contract, a handshake is no substitute.

Not Ensuring Your Website Is Protected

Unless your new start-up business is in a very niche market you’re going to need a website, any serious business today will have one. But while you might be have the brains for business and have an amazing product on your hands you might not know how to keep your website safe and secure.

Your website will need a lot of things to make sure it’s of high-quality but we’re just focusing on the legal requirements for now. And for your website to be legally protected you will need an in-depth, high-quality terms of use agreement and a privacy policy.

The terms of use agreement is pretty self-explanatory, the privacy policy, on the other hand, is a professional legal statement that outlines what your business will do with any personal data it collects. Your privacy policy should cover both users and customers and will need to outline if any data is going to be sold to third parties as well.

It will also need to cover the use of cookies and outline how you protect any data. While it might seem like a good idea to just download a template for your privacy policy and terms of use agreement it’s important that you create your own from scratch, because they’ll need to be personalised for your site/ business.

So, that’s a look at five easy to make mistakes all entrepreneurs will want to avoid to ensure they don’t face any legal consequences. Remember many of these mistakes can be avoided by getting professional assistance and advice, one all too common mistake entrepreneurs can make is they try to do everything on their own.

Entrepreneurs Who Overcame Dyslexia

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There have been more entrepreneurs overcome the problems of dyslexia to make not only a very healthy and wealthy lifestyle for themselves but also to have added attributes throughout the world which we would all like to have achieved and stand proud of.

It may come as a surprise to hear some of the names on the list; big players in all industries achieving way above what was ever expected of them personally or of anyone else in their own individual fields.

Steven Spielberg, Steve Jobs, Winston Churchill, Walt Disney, Henry Ford of Ford Motors, Tommy Hilfiger, Peter Stringfellow, Ted Turner the founder of CNN, Bill Hewlett of Hewlett-Packard, John Reed chairman of the New York Stock Exchange, Jamie Oliver the celebrity chef… the list goes on and on and on, and these are just some of those that you will have heard of that have succeeded in overcoming barriers to learning with great success. 

The CEO list of the less well-known business giants is just as impressive and ever growing too. A recent survey has suggested up to 35% of the worlds most prominent and successful entrepreneurs are affected by this reading disorder.

Here are the success stories of five of the more famous names, how they arrived at their achievements and an insight to some of the challenges they faced.

Sir Richard Branson

Branson has done as much as anyone to highlight that dyslexia doesn’t have to hold you back. Now the 212th richest person in the world his Virgin Group is running three hundred companies under its umbrella brand.

He struggled through school and left early at fifteen-years-old. He cited his reason as being a hopeless case, that nobody had heard of the condition in those days and that he was always bottom of the class. What he soon learned was that business was soon to become his calling; it just made sense to him from the different way he would look at things. He has spoken of his dyslexia being a big part of what helped him achieve so much, the ability to see things clearer because of the way he needed to simplify things to see them properly.

He has talked about it on his own website; “I see my condition as a gift, not a disability. It has helped me learn the art of delegation, focus my skills and work with incredible people.”

One of the more famous lines from his past was when his old headmaster told him he would either end up in prison or become a millionaire. It’s nice to see he ended up on the better side of those options!

Dame Anita Roddick

Anita Roddick opened her first Body Shop in 1976. She had seven hundred stores by 1991.

When she founded the Body Shop she had no business experience but a drive simply to make an income. She described her livelihood as her goal stating that we shouldn’t obsess about making everything we do into a means to make money but to create an honourable livelihood from taking our own skills and using them to earn a living from them, that it would then provide you a sense of freedom and balance to live your life the way you want.

With this in mind and the ethics of running a business being about responsibility, the public good and not some private greed, about training, education and support, what followed was the growth of her brand from strength to strength, helping her collect countless awards along the way for being one of the most renowned businesswomen of her time as well as a philanthropist.

“If you think you’re too small to have an impact, try going to bed with a mosquito,” she said.

Lord Alan Sugar

The British entrepreneur is now worth £1.15bn and hailed as the ninety-fifth richest man in the UK.

His business empire started in 1968 founding the company Amstrad, based on his initials and the word trading, with his first ventures being in import/export and wholesale. The real growth began when he started to specialise in consumer electronics – starting with audio equipment and soon moving into personal computing.

In 1980 Amstrad was introduced on the stock market. Each year it doubled in value until it peaked at £1.2bn in the late 1980s.

Since then he has become a media personality with his own television show ‘The Apprentice’, he is a politician, a political advisor, a previous part owner and chairman of Tottenham Hotspur football club, he owns his own private charter airline and countless other business ventures.

In 2016 he was hammered by the masses of Twitter and the press for his misspelling of the word Halloween as ‘Holowein’ in one of his tweets; an obvious kickback from his disorder where letters and words often appear in the wrong order. In the grand scheme of things it shouldn’t bother him too much. It certainly hasn’t affected his earning capacity…

Ingvar Kamprad

Kamprad founded the Swedish furniture chain Ikea. According to Forbes he is currently worth $46.8bn.

He began by selling matches as a child, then selling fish, Christmas tree decorations, seeds, ballpoint pens and eventually after selling replicas of his uncle’s kitchen table he grew that idea into selling other types of furniture.

One point of interest was that Kamprad didn’t just succeed despite suffering from dyslexia but he used it to help him understand and overcome a part of the business he struggled with. Initially as a mail order business each piece was identified with a number that Kamprad had problems remembering. Instead of delegating that part of the process to another member of staff he decided to organise his product list with a unique naming system that he could remember. The larger items were titled with Swedish place names, chairs and desks were given men’s names, and garden furniture was named after various Swedish islands. These were all familiar things to him and the associations he could make made remembering the stock a much more simple process. Certainly that was one solution that came from understanding the disorder and working with it instead of against it.

Theo Paphitis

Dragon’s Den regular and former Millwall Football Club Chairman Paphitis made his fortune of £286 million by starting as a filing clerk with a London insurance broker.

He saw his strength in retail and selling while working in finance, mortgages and property through the 1980s. However, it was when he bought out the bankrupt Ryman stationery chain and went to work rebuilding it into the highly successful outlet it is today that he made not only his mark, but also his millions.

Talking about dyslexia Paphitis has spoken out about his challenges saying he was labelled lazy at school and separated from his ‘intelligent’ friends by his teachers. Just like Branson he spoke about how it wasn’t understood as well as it is today when he was a child, that the support sufferers can now receive wasn’t so easily available back then.

He is now a regular supporter of the group Dyslexia Action where advanced research into the disorder is being carried out. His donations are partly responsible for the continuing work they achieve through their exploration.

He has three sons, who also suffer from the condition, as it is widely accepted that dyslexia is a hereditary condition.

The Essential need for a Business Continuity Management Team

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Corporations Worldwide are becoming more aware of the essential need for a BCM Team

In the wake of various natural disasters, man-made distributive/destructive events such as 9/11, car bombings, etc. Corporations are becoming increasingly aware of the vital importance and need for a Business Continuity Management Team or BCM Team.

The Business Continuity Management (BCM) Team

It is imperativethat the correct BCM team is assembled, a BCM Manager and a full governance structure put in place.
To ensure company-wide visibility and success the BCM team need the full co-operation support from senior management.

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It is the responsibility of the BCM Manager / Executive to:

  • Implement and ensure company awareness of the Business Continuity Plan
  • Coordinate the BCM planning throughout the various departments in the organization
  • Ensure the BCM team have adequate funding, financial support, resources and support tools
  • Analyze past incident effectiveness of programs and coordinate the BCM planning
  • Build awareness as to the importance of the of BCM to the company and staff members alongside the impact not having or inadequate support or management can have on the company.
  • Aid in the support and guidance of the management and assessment of risk.

A comprehensive BCM Plan should include many different events, scenarios and disasters such as:

  • Power outages
  • Theft
  • Senior more public figures scandals
  • Facilities damage
  • Various threats
  • Product safety
  • Interruptions to supply chain
  • IT incidents
  • Natural disasters
  • Physical security threats
  • Severe weather

Once these events, disasters, threats, etc. have been identified it is easier to select the BCM team members.  Most BCM Teams are made up of the following roles:

  • Executive Sponsor
  • Key Suppliers
  • Team members can be broken into various departments each with the following members:
  • Risk Management
  • Administration
  • Customer support
  • Business Continuity Manager
  • Executive Sponsor
  • Production
  • IT
  • HR
  • Logistics and or Operations
  • Quality
  • Buildings Maintenance

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Defining Roles and Responsibilities

Once the team is in place it is wise to put virtual communications tools in place because you never know where the next disaster is going to occur, and most large companies are widespread through the country or world.

Once the systems are in place the next step is to define the roles and responsibilities of each team member.  Before this is set it is essential that each team member understands the BCM model the company has put into practice.


The incident management process usually starts with a Threat assessment, Impact Assessment per department, Communications protocol, recovery management and the post-threat analysis.

Live-Feed Business Broadcasts

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Business broadcasting

There are many live podcasts and or radio shows that have up-to-date information on business, risk assessment and various global economy influences, impacts, security and various technology sectors.

Some interesting live feed broadcasts

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Live Radio from Bloomberg

Bloomberg Radio’s Live Radio Podcasts are first class information and the siteswell-structured and laid out.

With various hosts and well written/narrated posts with topics broken down into Politics, Pursuits, Tech, Market, Businessweek and their Opinion Podcast it is one of the best podcasts for Boniness and Finance endeavors.

Wake Up to Money from BBC Radio 5

BBC Radio 5 presents “Wake Up to Money” in true Radio 5 style the shows offer quirky information, news and reviews of the various financial markets, personal finance, business finance and general news from local sources and all around the world.

Always easily accessible for live shows, archived and fresh downloads or to stream online at a person’s convenience.

In the Balance – Business Finance and economics podcasts from BBC World Services

BBC World Services In the Balance podcast offers In the Balance, Business Daily and Peter Day’s World of Business podcasts.  Each section with its list of current and archived podcasts that one can download or listen to online.
In the Balance – has some of the biggest breaking and archived financial stories
Business Daily – all the daily updates on the current monetary affairs both in the UK and worldwide as well as the job sectors.
Peter Day’s World of Business–Featuring global and local business insights and tidbits, debates on various current and backdated affairs that have been discussed on other BBC channels and worldwide.

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Podcasts from the Financial Times

With regular updated hard-hitting finance, economic and market news these podcasts are a valuable source of information for any businessman and technology expert.
Regular and guest hosts on the shows which are downloadable for convenience.

Live Different Podcast – Business by iTunes

These shows are broadcast by entrepreneur and adventurer Matt Willson.
With unique and inspiring tips and tricks to not only motivate a person in the growth of their company but how to mentally and physically prepare oneself to get into better shape.  Helping you to perform at your peak and enjoy your business.
All podcasts are available to download on iTunes.

In Business – BBC Radio 4

BBC Radio 4 offers the “In Business” show with highlights from various BBC channels and business news and insights from around the world.

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It has various live broadcasts throughout the day and the index shows what is currently on air, the next scheduled show and past broadcasts that you can download to listen to at your convenience. It has various guests and hosts on the show.


Podcasts and the live streaming are more convenient ways to get the latest trending information, news and advice on the business and finance sectors.  These shows can be watched/listened to whilst live or downloaded to be listened to at a person’s convenience.

The Mobile Business Continuity Solution

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Mobile Communications Centers

Loading various vehicles with navigation, testing and computer equipment is not a new concept.  For years now, various expedition trucks have been custom built and fitted out with various testing and transmitting equipment for expeditions.  Vehicles such as the “Ice Broker”, a 170bhp Toyota Hilux 6×6 which was custom built and fitted out by Arctic Trucks in Iceland! The truck was kitted out as a communications center for the expedition across the Antarctic to the South Pole.  The truck was kitted out with two iridium pilot systems and remote camera built in to provide all the logistical support, live video streaming of the race and the transmitting of various data for scientific research to various facilities.

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Mobile Business Continuity Solutions

Everyone is familiar with the kitted-out ice-cream truck that plays its jolly music, mobile library units that bring books to the neighborhoods, mobile food trucks and now there are even mobile clothing’s stores, various mobile medical and blood donation labs!

But technology has gone even further with mobile units and some company’s the likes of Cisco, SunGard, IBM and some other large corporates have fitted out large mobile units with wireless connections, servers to match their land-based units, phones and workspaces with client’s pc/laptops.  These Mobile disaster recovery units are all fully equipped and ready to serve the area that goes down within one to two hours of the disaster or depending on the proximity of the office to the mobile unit’s location and the nature of the disaster.

Whilst the idea of having a mobile unit at the ready, and in some cases, is can be, these trucks are not always the best solution.

They have a quite a few limitations in that they are not very cost effective, as the maintenance and staff required to operate and maintain them is quite costly.  If the mobile unit is near the disaster it is very unlikely that the staff are going to want to be anywhere near where the disaster happened.  If the even has been forecasted such as that of severe storm conditions, it is more than likely that the staff have evacuated to a safer location.  So, trying to predict where to have the mobile unit to get the most from its recourses is a job on its own.

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As the outlay for these units is costly and most companies would hire the truck as and when needed there is still the issue of having to rebuild your servers and getting all the necessary data on to them.  This alone is time-consuming and can be costly to the organization in the downtime.


As a first responder in a disaster whereby there are no earthquake aftershocks or chemical spills, etc.  and the truck is quite safe at the office location a truck can be a valuable resource as a temporary first responder.  But the best solutions and most cost-effective for complete and robust business continuity and disaster recovery are the cloud-based solutions on offer these days.

A World Record was set by a 19-year-old Climate Change advocate

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The fastest walk to the South Pole in History

Nineteen-year-old Parker Liautaud led the fastest expedition to the South Pole ever.  He and his team beat the record of twenty-four days by six days!

That is not the only record he broke on his trek to the South Pole

Parker Liautaud with this team backed by the Willis Group broke the record for the fastest trip from the Antarctic shores to the South Pole.  Skiing across the three-hundred and forty-nine-mile trek pulling a sleigh with various items and equipment weighing eighty-two kilograms, in eighteen days.  Smashing the record held by the Norwegian Christian Eide by six whole days.

But Parker was not only the fastest person to reach the South Pole he now also holds the record for being the youngest man to do so!  Beaten only by a teenage girl of sixteen, Amelia Hempleman-Adams in 2011 who accompanied her father, adventurer David Hempleman-Adams on an expedition to the South Pole!

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On his journey in one of the most extreme climates on earth, new lightweight weather stations had to be deployed that measure and then transmit essential climate data back to scientists.  The process of deployment and collection of snow samples that had to be done along the testing route could take anywhere from two to three hours and had to be done with extreme care.
One purpose of these weather stations is to study the rate of Tritium which is a radioactive isotope of Hydrogen is released across the Antarctic.


This expedition was a very valuable one with the data which was captured from it helping scientist to better understand the effects and causes of climate change.  As the expedition served three different scientific studies, mainly to better understand the worldwide water cycle!
The Willis Research Network, now one of the largest partnerships between the business sector and science sector has in recent years increased the awareness for companies who have now found that approximately eighty-three percent of businesses are starting to identify the need for some form of business resilience and risk policy.