6 Business Growth Tips from Successful Entrepreneurs

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It’s easy to think that you know best when it comes to growing your business – but the fact is, businesses follow quite well-defined growth paths – and there are experienced people out there who know those paths better than the rest of us…

If you want to take the risk of guesswork out of your growth plans, read the following 6 tips – they’ve come straight from the mouths of some of the most knowledgeable and successful entrepreneurs of our current time – and they’re tips, rules and behaviours that are guaranteed to see you grow…

You might also want to check out this awesome post for some great pointers on starting your own business!

#1 – Richard Branson – “If you strive for perfect, the only thing you’ll achieve is failure”

Richard Branson’s business and leisure exploits are so wide and varied that he’s got more experience than most other rooms full of entrepreneurs – but that’s not because he’s a perfectionist.

In fact, he tells people to move away from trying to get things exactly right if they want their plans to succeed.

Act now, publish today, launch soon, do it this afternoon.

You might think this is reckless – but in fact, it’s the principle of dealing with reality instead of ideal world thinking. For every day that passes where your product or service is still in development, there’s another day that a rival company have under their belt.

Conversely, put your product out to pasture now and you’ll start getting feedback and performance indication by tomorrow – data that’s vital when it comes to assessing you next steps – whether that’s development, product abandonment, upping production – or anything else. Without data that relates to performance you can’t hope to grow – and without action, you can’t get that data.

#2 – Gary Veynerchuk – “Work hard, keep working hard – then when you’re done, work harder again”

Veynerchuk is one of social media’s most recognised entrepreneurs – and he’s there because his work ethic is off the scale.

Most people think you’ve got to have exceptional talent to grow a business – but the truth is actually different. People have great ideas, but are inherently lazy – if we weren’t, we’d all be multi-millionaires. The thing that separates the super-successful from the masses is a LOT of work.

If your business is going to grow, you need to work hard. Get up an hour earlier and you’ve suddenly bought yourself an extra 360 hours growing your business each year – that’s a staggering 10 extra work weeks a year (or 5 if you work as long and hard as Veynerchuk!)

Don’t procrastinate, work to a tight schedule, set yourself big targets and work until they’re achieved. Success isn’t easy.

#3 – Tim Ferris – “Subtract before you begin adding”

Ferris, the author of the highly successful 4-Hour Workweek explains that we need to break free of our ‘more is better’ mindset – and the rule applies in a host of ways for businesses.

Unless you’ve got efficiency perfectly dialled in, you’re wasting your time bringing more people onboard or rolling out more services or products.

So, you might think you’re winning because you need to take another sales person on – but what if you could squeeze your current sales person’s conversion rates so you get double the productivity out of just one person? Better situation, reduced spend – and an astronomical step up when you do take person number 2 on.

Conduct through and strict assessments of every process and look for ways to improve all the time.

#4 – Tony Robbins – “If you fall in love with your product, you’re screwed”

Robbins success is built on making other people successful – so you better believe he’s got some tips on growth that are worth their weight in gold.

His quote about avoiding falling in love with your product is essentially one about objectivity – and the people who are the most objective bunch in the world – your customers.

He suggests you fall in love with your customers and listen intently to what they want. If you become blinkered and nurture the idea that your product is fantastic (even if you’re being told otherwise) – then you’ve lost a crucial part of your business sense.

Remember who’s going to be buying your product – then learn about those people and what they want.

#5 – Warren Buffett – “Surround yourself with good people”

On the surface, Buffett’s idea sounds like the basis for a good party rather than a good business – but actually, the type of people he’s referring to might not be the people you’d end up inviting to a party at all…

By ‘good people’ – he means people who are going to hold you to account and assess your performance. You might be the boss, the company director or the leader of your team, but that doesn’t mean you’re right.

If you can encourage a working climate in which no one is afraid to speak out – no matter how harsh what they say might seem, you’re in a great place for growth.

This idea really stems from the idea that; A. We’re not very objective with our own thoughts, and; B. We have a tendency to think we’re right. If you combine those with a sense that you can’t be challenged, your team might have no option but to let you fly the plane into the mountains when it comes to growth – but they’ll be patting you on the back and agreeing with you all the way.

Do you want nice people? Or do you want effective people? Pick and nurture accordingly.

#6 – Richard Branson – “Keep a notebook, don’t ever lose an idea”

As one of the wealthiest people in the world it’s forgivable that Branson features twice on this list! Branson has commented a number of times that if he had his time again, he would go through all his notebooks and start up all the ideas that he didn’t do first time around.

So, if it’s good enough for Sir Richard Branson, it’s good enough for us mere mortals.

Keep a note book – or many – and in them, record every idea, contact, opportunity or anything else that presents itself on a day to day basis. You brain will not store everything – but a pen and paper does.

Don’t just save the good ideas either – save everything. About to launch a product? Journal about how it goes. Information is power – and when it comes to launching your next product you’ve got a full run down of what happened last time, meaning you can avoid the situation occurring again.

Big Data: 5 Ways How it is Disrupting the Gambling World

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Raw numeric data is the backbone of any industry as companies rely heavily on it to make sales volume predictions and to generate consumer insights. Colossal sets of it such as big data play a strategic role in the realm of online gaming. Microgaming was the first such wonder of the virtual gaming kind and was launched in 1994.

Fast forward 23 years later and mobile gaming by itself produced a revenue stream of $40.6 billion in 2017. The rate of innovation and invention is no longer what it was at the beginning of the twentieth century. As are modern technological norms, the gaming industry is expected to experience a growth explosion in the coming five years.

Digital betting ventures have been around for a while now and have honed their capability to gather large data brackets. Not only that, firms have begun to uncover the secrets of how to monetize such knowledge.

Tech giants such as Microsoft have foreseen the eminence of data aggregation and procured successful gaming entities such as Minecraft for $2.5 billion. By doing so, Microsoft will be able to delve into infinite quantities of customer data and drive out strategic behavioral input.

After all, gaming companies have to ascertain the probabilities of player outcomes and have to customize their gaming frameworks in order to appeal to a diverse audience of gamers. Corporations have invested heavily into the recruitment and management of talented engineers and technicians.

It is imperative for businesses to retain such qualified, competent candidates who are well-versed in the software language and local company systems that perform data mining. This, in turn, will allow a low employee turnover and save hiring costs as well as time. The underlying motivation for such practices can be credited to the pace at which big data in gambling is revolutionizing the gaming world.

Better Marketing Practices

Since the inception of the first casino, betting companies have strived to personalize their portfolio of gambling products to keep their customers captivated. Contemporary history has reflected that big data has always been a critical component of gambling entities’ business strategies.

Such commercial firms depend strongly on big data to design effective promotional campaigns that will get the right message to the right consumer at the right time in the right place. In the modern era, evolution in communication and technology has become an expected norm. With constant developments in fiber internet technology, mankind has changed the way it speaks to each other. 

The advent of computers, desktops, smart mobile phones, and tablets can be found in the hands of the youngest member of the family along with the ability to operate and interact with the gadget.

It is understandable then that our minds function in a different way than the way preceding generations did. Marketing managers have to work harder than ever to get their message across to their target market in an inspiring and stimulating manner.

The mere challenge of breaking through the vast ocean of information clutter requires each brand manager to come up with a compelling story that his audience can relate too.

The days of simply highlighting product benefits are long gone as not only do you have to capture your audience’s attention, you have to retain it as well. Technology allows gaming companies to do just that now. Inventions such as cookies have given gambling brand managers access to personalized knowledge such as what food their players like, what games appeal to them the most and what kind of patterns they utilize in their gaming operations.

When prospects are provided with incredible, customized experiences, they will keep returning to the same platform. In turn, the level of customer loyalty will ameliorate and keep the gaming company an ongoing concern for a long time to come.

Stronger Gaming Strategies

In the past few years, poker has surpassed the boundaries of traditional card play. It has become a grand sporting event that is televised on major cable channels. Virtual poker has also become a preferred source of entertainment and has witnessed a rising level of competition. As an online poker company, if you wish to bring more players to your site, you must know the best way where your customers can beat the odds. Arm them with more knowledge that will improve their winning chances and let them adapt their tactics in real time. Innovators such as Sharkscope monitor primary international poker competitions and facilitate players to evaluate players’ statistics by employing them in their own personal games.

Improvement in Operational Efficiencies

Fantasy sports is another gaming marvel that has caught the interest of players within its niche. Big data drive the portals of such companies and programs gaming dynamics as per a player’s statistics in real life. Complex algorithms have been developed and enhanced for this very purpose that scrutinize countless volumes of data (of the player’s life). By sifting through such data, the games are able to better predict which competitions will fare well with an accurate mix of talented players.

Accurate Forecasting

Big data has transformed the way betters function as they compare performance numbers of competing teams. Google assigned a large team of engineers to experiment and utilized Google Cloud DataFlow to import large volumes of data and analysed it with Google BigQuery.

With the magic of these softwares, they were able to forecast the results of fourteen out of sixteen matches of the 2014 World Cup held in Brazil. Microsoft beat that with an accurate outcome prediction of fifteen out of sixteen matches.

The true potential of big data is yet to be explored and will be unleashed with the passing of time. Tech professionals have just begun exploring its features and benefits.

It does not matter whether a casino owner, a player or a gambler uses it, big data will help determine their chances for winning. It will build player confidence, increase gaming subscriptions and attract first time gamers as well.

There is no doubt that big data comes with powerful implications for not only the gambling industry, yet multiple industry verticals will be able to reap its associated benefits. 

Top Media Buying Tips for Effective Campaigns

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Media buying is the process of appraising and procuring promotional channels of communication to share a brand’s message to its target audience. The past two decades has witnessed a growth explosion in the realm of media due to an expansion in available ranges and diversity of options.

According to media agency www.promo-media.co.uk a savvy media buyer begins his search with a strong understanding of the objective of the campaign in question. Of course, he operates within the assigned budget parameters and strives for maximum exposure within those limits.

Traditional media such as print, radio, outdoor and television has served as the backdrop for advertising content since many years.

The advent of information technology and communication opened up a whole new world of media for marketers and brand managers. The scope of accessible media widened with the arrival of media options such as email marketing, social media, digital media advertisements and pay per click options.

Media buying is an exhilarating field that serves to facilitate sales and build marketing efforts from the bottom up. Of course, we believe that sharing is caring-hence, read on to learn some of our recommended top media buying tips for effective marketing campaigns.

Know Your Target Audience

Before you start placing media bids, you need to get to know your customer and have a strong understanding of his profile. No matter what your goal is, for instance if you are trying to increase your brand’s awareness or increasing your social media following, knowing your client’s persona will help you understand where to reach them and when.

The benefit of allocating your marketing dollars to digital media is that you will have instant access to market real time insights.

Start Buying Media Slowly

When starting out your journey as a media buyer, you will feel overwhelmed at the incredible number of options available! You may feel obliged to invest everywhere.

Trust us, this will not be a smart move! Join a program and begin networking with leading industrial experts. You can discuss the characteristics of each channel with them individually and get their recommendations.

Create a Budget

One tip we find very useful is to treat the client’s money with the same care as we would treat our own! You could be procuring media options for an agency, your own company or as an independent consultant.

When aware of your financial capability ahead of time, you will be able to ascertain which methodologies are the most suitable to attain your goal. You can procure advertisements on an hourly, weekly or monthly basis.

Be Patient

Media purchase is a complicated process that requires you to develop patience. It is a virtue after all! The initial performance of your campaign may make you question certain choices and encourage you to fiddle with its details (easy to do if it is a digital campaign).

Do not fall into this trap and remain rational. The campaign will require time to run its course so it can accumulate relevant data for you and generate relevant statistics. Remember to breathe, stay calm and wait for the magic to happen!

Make Strong Decisions

Apart from aspiring to maintain a Zen-like placidity as a media buyer, you should also avoid making hasty decisions. Feel free to sleep over a media option that you are contemplating and take your time considering different possible outcomes.

If you have access to previous data, dive into it and analyse it thoroughly in order to make a timely, well-informed choice. However, if you do not, then you need to refer to the previous tip about staying patient and wait till a sufficient level of data is produced. Plus, you may have to give the campaign in question some time to pick up in terms of performance and efficacy.

Be Creative

Get your creative juices flowing! Do not let your process of innovation and creation get hampered by budget restrictions or other interfering variables. The fact of the matter is that you need to know what your marketing message is before dishing out marketing dollars on media spend. After all, you have to get the right message to the right person at the right place at the right time.

Research Your Placement

When you start to look for the ideal place to insert your advertisement, feel free to shop around. There is no harm in doing your homework and comparing prices amidst the different advertising platforms available to you.

Shortlist a group of similar media outlets that appeal to your taste and match your preferences. Compare the rates against each other and see what the most optimal solution for your campaign is. Do get estimations for incoming traffic and evaluate which medium would promote lead generation and greater sales.

The quality, look and feel of the website you are considering placing your advertisement on will exert an influence on your prospect’s decision to continue researching your product or not. A higher cost website may be more effective for your campaign in the end.

Monitor the Market

You do need to stay on top of your competition! Keep a constant check on your rivals and their marketing strategies. Scrutinizing their practices will help you understand industrial benchmarks and strive to exceed them.

Plan Your Advertisement’s Aesthetics

The saying “the first impression is the last impression” is very true. Planning is an essential component of media procurement. Plan, plan and plan! Make sure that your campaign’s look and feel will captivate your target audience’s attention in a favourable manner.

We live in a multiverse of devices and have access to information at our mere fingertips. See how the advertisement will appear on a tablet, a mobile phone, and on a desktop. We advise that your campaign implement the principles of responsive design as it will allow your ad to be optimized for diverse channels.

This will not only help generate maximum traffic and exposure for your brand, it will also ensure that your company is following an integrated marketing communication plan.

How To: Create Your Own Personal Brand

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When you hear the word branding, you often think of companies. That said, individuals have a brand too. Everyone has their own personal brand — whether they know it or not.

Most people don’t even try to build a brand, yet, they somehow grow around you. We all have a digital footprint. In fact, studies show that 92% of children under the age of 2 already have a digital footprint.

The question isn’t whether or not you have a brand, it’s whether or not you want to define what it is before someone else does. What do you want people to think of when they hear your name? Is there a certain industry that you’re very knowledgeable about, or are you a jack of all trades?

Before you can tell people what your brand is, you need to figure it out for yourself. Once you have a clear idea of what you want your brand to look like, it’ll become a lot easier for you to get people onboard.

When you’re determining what your brand is, it’s important to be honest with yourself. You have to be honest and let your brand reflect who you are — flaws and all.

Branding isn’t just important for an entrepreneur who owns a business, even freelancers and employees can benefit greatly by getting their name out there.

For instance, if you’re applying for a job at a prestigious company, you’re more likely to be chosen if the unlucky soul who’s going through the sea of resumes recognizes your name.

Your brand will determine how potential employers, clients, and customers see you and is often the determining factor in the development of your career.

Don’t focus on arbitrary metrics

In the world of branding, many have tried and failed. The most common rookie mistake that most people make is focusing on useless measures of success such as Facebook likes, Twitter followers, and the like. These metrics hardly mean anything to anyone and mean even less to the development of your brand.

What really matters is value. In order to succeed, you need to provide so much value to your customers that you become a household name.

People need to think of you whenever they look at the industry you’re in. When people think about smartphones, they think of Steve Jobs. The same goes for Zuckerberg and social media. Don’t just succeed in your chosen industry, become the face of it.

Find something you’re good at

All the branding in the world can’t help you if you’re doing something that you genuinely suck at. Sure, practice makes perfect, but there are just some things that we can’t do. It’s a harsh reality but you won’t get anywhere if you sugarcoat the facts.

Forcing yourself to do something that is beyond your capabilities will only lead to personal frustration and disappointed customers.

Once you’ve found something you’re good at, take a second to make sure you enjoy doing it. You don’t have to be ecstatic about it, but working in an industry that bores you to death won’t end well.

Furthermore, don’t do things that you both hate and suck at. You’ll do an awful job, hate every moment of it, and be too demotivated to improve your skills.

When you find that perfect line of work, commit every waking moment to honing your skills. Remember, there are millions — maybe billions — of people who do the same thing you do.

Superior skills and outside-the-box thinking will help you stand out in a world crowded by professionals. This isn’t really about competition — although, competitiveness is a good motivator when it comes to perfecting your craft — it’s more about being the best version of yourself that you can be and providing stellar service to those who keep your electricity on.

Choose your platform

Now that you know exactly what you want your brand to become, you’ll need to choose a platform or two to market it on. Rather than shelling out cash for an expensive website and increasing your monthly overhead, start simple by utilizing social media.

Facebook pages and Twitter accounts are good ways to get your name out there during the early stages of your branding campaign when funding is scarce. Post relevant and useful content, engage with your followers by replying to comments and messages, and speak in a human tone — no one enjoys talking to someone who converses like a robot.

Leverage more established brands

Let’s face it, you’re practically a baby in the world of branding. The best way to learn and get noticed is by collaborating with better-established brands such as willshapools.com and leveraging their popularity. Of course, going up to random CEOs and asking them if they wanna partner with you wouldn’t go very well.

The easiest way to find brands that you can partner with is by getting in contact with old friends, classmates, or even co-workers who now own a well-known company. You could write a guest post on their company blog, integrate your software on their site, or improve their UX free-of-charge. Anything that will get you more exposure from their audience is worthwhile.

Set your goals

You can’t be sure of foot if you don’t even know where you’re going. Start by setting specific goals — both personal, and professional. Once you have a clear picture of where you want to be within a certain amount of time, it’ll be easier for you to plan the path towards that end-result.

Identifying your short-term and long-term goals will help you decide what you should spend most of your time on, as well as making other important decisions that could make or break your brand. Your priorities work like a mental compass that’ll steer you towards success.

Sell your products and services

All the time you’ve spent on branding is completely useless if you just order products from AliExpress and outsource projects to UpWork. Your personal brand represents who you are as a professional individual, don’t let your reputation be tainted by the mistakes of others. You’re marketing your skills, so sell your own products and services, not someone else’s.

The bottom line

Building a personal brand takes a huge amount of time and effort, but in the end, it’s worth it. Your brand is something that no one can take away from you. It shows who you are and what you stand for. A true brand is dynamic and ever-present. So tell us, who are you?

Types Of Video Marketing You Should Be Considering In 2018

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Why Video Marketing?

The trends for online marketing show video as one of the biggest in growth through 2017 and in 2018 it’s only going to get bigger.

Here are some figures that will help you see why:

  • Video on a landing page can increase conversions by 80% or more. (via slideshare.net) this has also been confirmed by obe agency we have spoke to Think Zap who offer web design in Glasgow.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (via insivia.com)
  • The average user spends 88% more time on a website with video. (via mistmedia.com)

If those three reasons alone don’t help you see why you should already be using video then maybe you should be handing your marketing strategies over to someone else.

For the rest of you here are some ideas to why else you should be considering video marketing and also how you could be doing it.

SEO

If you create your video to capture the hearts of its viewers, or make them laugh, cry or feel anything in the slightest that they want to share with their friends/colleagues/others then your video just bought you some backlinks. Not to be scoffed at backlinks are important in search engine ranking and many companies will pay a premium for this. A viral video can provide these by the thousand if you get it right.

Video also demands that your website visitors will have to stay on your site to watch them; no skimming through boring content trying to find the information they need, and the longer any visitor stays on your site the more relevant google thinks it is and scores it higher again in that all important ranking.

By linking back to yourself after hosting your new video not only on your website but on YouTube, Vimeo, Facebook, Twitter and everywhere else you can think of not only are you creating more backlinks but you’re encouraging traffic to your website for anyone interested in a) what you’re saying or selling, and b) if there are any more great videos and content to enjoy if they click through.

Conversions

Your videos need to drive customers to buy from you. You don’t have to beg them, you don’t even have to ask; if your video is informative, trustworthy and shows the benefits of what you’re selling then that should be enough to make it happen.

Your first reason to make a video is to inform so why not make a video tutorial? Show your customers exactly how to use your product. Or show your product in action highlighting some of the benefits they might not have thought of for themselves? Educate them on how your product will save them time or money, or how it will add to the quality of life they wish for.

Show prospective customers how your previous customers have benefitted from your product or service. They’ll believe them a lot more than they’ll believe you. You have a reason to sell – profit; your customers however are only bigging you up because they want to, not because they have to. Testimonials have become a huge part of online marketing and brand confidence over the past few years, so it makes sense to move it forward into a video heavy marketplace where chunks of text are going to be replaced by any other easier method as trends continue in this manner.

Broadcast your Q&As. Why not create a video question and answer session? Gather information or questions from prospective customers via social media or from your website and if you have an email address or social media profile for them either tag or link them in or invite them to watch. For even more chance of views and conversions do it live. Live video feeds on Facebook receive ten times more comments than regular video posts. Do it live and get a bigger response. It’s all about building awareness and confidence that leads to sales.

Methods of Video Marketing

Demonstration videos

We’ve touched on this already but it’s the number one in getting your product or service out there. How you do it is up to you. There are ways of making a boring product more interesting; it can be as simple as how you present yourself and your company instead of how you present the product. If it’s something a customer already understands and knows about then how you sell it to them can be the difference in them buying from you and not your competitor. Make it fun, make it snappy, make it cool; just make it different from the competition in a way that makes a good impression with your customers.

Vblogging

Vblogging or vlogging is generally thought of as young teens on YouTube doing crazy things or teaching us how to put on our make-up and style our hair. These next-gen gurus are often gaining hundreds and thousands of views just by gathering a following. What would you give to garner that kind of interest for your business?

You don’t have to sell to the teenage masses though, there are plenty of other users out there well over the age of twenty who will want to see what you can offer them and also how, where and why – and if your target audience is the teens we mentioned, then you already know that this is their chosen media so what better place to get involved.

Again, don’t just drop it on your website and hope for the best – get it out there on as many platforms as you can. Email market to let your existing customers know where and when they can view new items; it’s easier to sell more to your existing customers than it is to sell to new ones after all so don’t let that database go to waste either.

Product Testing, Services and Reviews

What a great way to tell your customers about your fantastic product simply by reviewing it. But what about a way to drive traffic to your website? Why not review other peoples products? Ones that have a similar customer base to yours? That way you can mention your product or service in the review and how to find it. It’s all about driving traffic to where you want it and converting it into a sale. Reviews are a great way to jump on someone else’s customers, ones with plenty of existing interest and already making those relevant searches.

Crowdfunding

Initially viewed as online begging for startups and charities Crowdfunding is now viewed as an acceptable way to gather capital for existing business by letting their clients and customers get in on the ground level. Offering special rates, bonuses and exclusives are the lure but ultimately your video shown on there is still simply good marketing. You’re telling your customers about your product and you’re getting them to buy it. Job done.

Expert Interviews

Finding an expert in your field of sales or even a celebrity if you’re lucky enough to know one can help you reach out easier to a new market or broaden the awareness of your product. You could end up in the results for searches containing your expert’s name or speciality that in turn could boost traffic to your website. You will also gain brand confidence from your viewers by association. Asking the right questions you can lead the expert to giving a great review whether they were planning to or not.

Once more – do it live on social media and boost those figures even higher.

Event Videos

If you’re looking for ways to tap into a specific market covering an event by documenting it, reviewing it or previewing it can get you into searches less related to your own specific product or service, and give you access to all those new prospective customers.

By choosing an event relative to your trade or area of expertise then you’re already selling to people you know are interested in what you have to offer.

And if there isn’t an event you can cover – you can always put one on yourself!

Web Design & UX Trends To Keen An Eye On 2018

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Time is a-flying! We are well into 2018 and web design trends are beginning to pick up. It is natural that designs of the virtual world will evolve faster than their conventional print counterparts. Development patterns change in the blink of an eye.

What was trending in the year 2017 may not be as popular today. Web designers such as Internet Creation a leading Edinburgh web design company have come a long way as they have not only kept ahead of the technological advancements that take place but have managed to innovate as well. In today’s day and age, most companies have a digital footprint that spans across versatile mediums. Websites have progressed from being static informative tools to powerful marketing instruments. Wondering what lies in store for 2018? Read on!

Bold Typography

In the war of readership where clutter reigns, bold fonts and visual formats will stand up to capture your attention. Spicier, juicier text will make play to be bolder and abstract in nature. The concept of symmetry may be tossed out in favour of arbitrary, random assignment of header text. Traditional design boundaries will be pushed as graphic artists experiment and create new industrial benchmarks.

Animation

The phenomena of animation facilitates user interaction as it makes interfaces easier to comprehend. It imparts intricate information quickly and effectively whilst maintaining a notable level of viewer interest. By increasing the dynamism of the brand through its flow and movement, the brand has a stronger probability of gaining top of the mind recall in the prospect’s mind.

A logo is the first touch point of your brand’s visual identity. Applying animation to this medium will allow entities to embellish their brand even further. GIFs (graphic interchange format) are an entertaining, amusing form of animation utilized to express emotions or statements that are loved by users and will see a come-back this year as well.

Ground breaking Layouts

With inventive design facilitation programs, such as the CSS Grid released in 2017, developers and designers can exert a strong degree of control on the placement of page variables. 75% of internet engagers use CSS Grid backed browsers that allow web artists to ascend to new heights of imagination that can be translated in to effective execution.  Whilst a design revolution may be taking place, web creators will still retain an element of adaptability for such designs that will work on older editions of browsers.

Saturated Gradients

Multi-coloured gradients are making their mark in the design realm since 2017 and will continue to do so this year as well. With vivid, modern tones, gradients create a clear and soft aesthetic appearance that appeals to all viewers.

Artificial Intelligence

Communicative user interfaces such as voice and chatbots were all the rage last year. They were not powered by artificial intelligence at that time. However, technology is transitional force that is continually evolving. In 2018, AI may drive the development of new chatbots and voice user interfaces.

Not only that, artificial intelligence could augment levels of designer productivity. How, you may ask? There is a lot of menial legwork and labor involved in design projects that could be managed effectively with the assistance of an AI robot.

They could save designers twenty percent of the overall time allocated for a project by addressing such duties. With programs such as Adobe Scene Stitch and the announcement of Sensei, corporations are endeavouring to improve the work lives of designers and leave them free to dedicate their energies to more intellectual, creative tasks.

Companies and brands have access to real time insights into their consumers as they visit their websites and can gather intel digitally. With a variety of statistical tools at their disposal virtually, they now own the means to perform multi-dimensional analysis on customers and truly gain a picture of what motivates to them visit their websites.

Entities can identify what time a viewer visited a page, how much time was spent on it, where and when he came from as well. Triangulating these sundry data points allows companies to create accurate consumer profiles and to predict what he may be seeking whilst searching.

If artificial intelligence driven programs are designed to do the legwork, designers will be more effective in designing effectual landing pages and be able to understand what visuals are the most attention grabbing.

Total Minimalism

One way to break through the never-ending sea of clutter is to invoke the power of minimalism. Designers have been disputing text-intensive sites since the beginning and are now taking it to the next level by incorporating only those elements that are absolutely essential. This saves the viewer time and gives him the required information in an effective, quick manner.

Mobile Responsiveness

Mobile web browsing made history in the year 2017 as it was utilized more than desktop browsing. Google will also rank websites based on mobile web usage, not only its desktop counterpart. This will obviously be a critical design variable as the device of web utilization has to be factored in by web artists. Of course, it will be a challenge for designers as they will aim to push boundaries this year and create new design milestones across a sector of mediums.   

Sustainable design

As the world moves towards strengthening sources of renewable energy, the design industry seeks to contribute in whatever way it can. The world wide web utilizes approximately ten percent of global energy and is a mounting figure. Tech giants such as Google, Apple and Facebook have employed renewable energy to energize their data centers.

Designers can help out by guiding viewers to their desired information as quickly as possible and creating personalized experiences. They can also pitch in by hosting their portfolio of products and services via renewable energy. By deploying sustainable design tactics, artists can facilitate and direct the world towards eco-friendlier resources.

This school of thought is gaining global momentum with events such as the SustainableUX, a free digital conference, which exhibits speakers who are experienced and equipped to impart such knowledge. It holds a record of past talks as well and are available to designers whenever they wish to study them.

A Guide To Ranking Locally in 2018

We all know that paying attention to search engine optimization (SEO) is extremely important in today’s business world. Unless you take it seriously, potential clients might never even find your site – in this guide to ranking locally in 2018; we’ll go through how to boost your SEO locally.

After all, if you run some kind of brick and mortar store or are offering a service, you want to attract locals. While it might be nice that someone halfway around the world is able to visit your site, it’s not going to be much good if they aren’t nearby and able to buy from you.

With this in mind, we sought an industry expert Tobias Gilbert who offers an SEO service in Miami. To share a few tips that will help local business owners reach new customers through organic search in Google in 2018!

Know Your Target Market

This is where a lot of businesses fall short. They want to appeal to the broadest range of people. They hope that by getting their message across to the maximum number of people, they have a better chance of getting more clients.

The only thing that this does is to dilute your marketing efforts. It is far better to identify your ideal target market and start delivering targeted campaigns to them. You won’t reach as many people, but the people that you do reach are more likely to buy.

You need to identify what it is that your target market needs, how what you offer can help them, what kind of approach is best suited to them and where they hang out.

The more you know about your target market, the more focused your marketing efforts can be, and the more effective they can be as well.

Use Schema Markup

Make your site easy for search engines to understand by including coding in it that describes what your business actually does. This is known as schema markup.

Create a Great Site

This does not mean having a website with all the bells and whistles but rather a website that is easy to navigate, that loads fast and that makes the buying decision easier for your client. Have a contact form put up where it is easy to see.

Also make sure that there are no typos, that the text on the site is easy to read and that everything looks uncluttered.

The faster the site loads, the higher it is likely to rank in search engine results. The more uncluttered it is and the easier it is to use, the more time people are bound to spend on it. These are all factors that have a significant impact on how Google and other search engines rank your site.

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Having an Up to Date Blog

Your website is your business’s formal ambassador. Content will be updated once in a while but, for the most part, it’s not going to change on a regular basis.

Your business blog is a more informal setting. You can upload relevant content and can update it a lot more easily. It is the perfect way to start interacting with your potential clients because it helps give a face to the people working at the company.

This is where you share content that is useful to your target market, like “How To …” articles. It also performs a more social function – you can share pictures of your new baby or share other kinds of community news as well.

Your website sells your product. Your blog is not quite as focused on sales but rather on opening a dialogue and building a relationship with your clients.

Citations

Are there any online business directories you can link up to? Citations online help to improve your SEO ranking and can count as much as a link from an authority site for local SEO.

List your business with every of these. It might be a bit tedious, but it is important. Local directories are usually free to list with and offer a pain-free way to get your details out there.

citations

Get Customer Service Right

This is not directly linked to your SEO but is equally important – the better the service you offer, the higher the chances that clients will want to leave positive reviews. Make it easy for clients to reach out to you if they are experiencing a problem and get it sorted out as soon as possible.

Get Involved Online

This means posting regularly to social media and in relevant forums. Find ways to engage with clients on Facebook without actively trying to sell to them. The more useful the content you post is, the more likely it is that they will share it with their friends and family.

What is key here is to ensure that messages are dealt with quickly and efficiently.

Ask for Reviews

Actively asking clients to leave a review for you online is another excellent way to boost your local SEO. The more good reviews you more credible your site appears to the search engines. Also, people are more willing to trust you if they can find reviews from other customers.

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Local Outreach

You want people in the community to talk about your business and want to get them to help you get more clients. Getting other businesses to promote your services is a great way of doing this, but you might need to lead the way first.

Be sure to post information about other businesses or local community events that others will be interested in. The community will start looking at your blog as a useful resource, and the other businesses are bound to reciprocate the favor.

Building a great relationship with other businesses is an excellent way to boost your SEO. They might agree to guest post for you or vice versa. That means that you get access to their pool of subscribers as well.

Using Keywords Properly

Work out what keywords people will use when searching for your site and include them on your page judiciously. We are not talking about keyword stuffing here, that will just get your site marked down by search engines.

What we are talking about is to use keywords naturally and carefully within your pages. No keyword should have a concentration of over 1.5%. You can keep these figures down by using similes instead of repeating the same phrase over and over again.

It is also a good idea to choose your most important keyword phrase and use that in the first 150 words of your content. Adding a location here is also a good idea.

So, you could use something like “SEO consultant in Miami” to get more targeted local traffic.

Overall, these tips will help you to rank more highly in local searches. Once you have implemented them, the next step is to monitor the results that you are getting to see how effective the changes have been.

SEO is something of an art. The search engines are consistently updating their algorithms to ensure that they get the best search results. If you keep an eye on your website traffic, you are more easily able to track changes that have worked and those that have not.

It may require some trial and error initially, but it won’t be too long before you start getting better results.