Time is a-flying! We are well into 2018 and web design trends are beginning to pick up. It is natural that designs of the virtual world will evolve faster than their conventional print counterparts. Development patterns change in the blink of an eye.
What was trending in the year 2017 may not be as popular today. Web designers such as Internet Creation a leading Edinburgh web design company have come a long way as they have not only kept ahead of the technological advancements that take place but have managed to innovate as well. In today’s day and age, most companies have a digital footprint that spans across versatile mediums. Websites have progressed from being static informative tools to powerful marketing instruments. Wondering what lies in store for 2018? Read on!
In the war of readership where clutter reigns, bold fonts and visual formats will stand up to capture your attention. Spicier, juicier text will make play to be bolder and abstract in nature. The concept of symmetry may be tossed out in favour of arbitrary, random assignment of header text. Traditional design boundaries will be pushed as graphic artists experiment and create new industrial benchmarks.
The phenomena of animation facilitates user interaction as it makes interfaces easier to comprehend. It imparts intricate information quickly and effectively whilst maintaining a notable level of viewer interest. By increasing the dynamism of the brand through its flow and movement, the brand has a stronger probability of gaining top of the mind recall in the prospect’s mind.
A logo is the first touch point of your brand’s visual identity. Applying animation to this medium will allow entities to embellish their brand even further. GIFs (graphic interchange format) are an entertaining, amusing form of animation utilized to express emotions or statements that are loved by users and will see a come-back this year as well.
Ground breaking Layouts
With inventive design facilitation programs, such as the CSS Grid released in 2017, developers and designers can exert a strong degree of control on the placement of page variables. 75% of internet engagers use CSS Grid backed browsers that allow web artists to ascend to new heights of imagination that can be translated in to effective execution. Whilst a design revolution may be taking place, web creators will still retain an element of adaptability for such designs that will work on older editions of browsers.
Multi-coloured gradients are making their mark in the design realm since 2017 and will continue to do so this year as well. With vivid, modern tones, gradients create a clear and soft aesthetic appearance that appeals to all viewers.
Communicative user interfaces such as voice and chatbots were all the rage last year. They were not powered by artificial intelligence at that time. However, technology is transitional force that is continually evolving. In 2018, AI may drive the development of new chatbots and voice user interfaces.
Not only that, artificial intelligence could augment levels of designer productivity. How, you may ask? There is a lot of menial legwork and labor involved in design projects that could be managed effectively with the assistance of an AI robot.
They could save designers twenty percent of the overall time allocated for a project by addressing such duties. With programs such as Adobe Scene Stitch and the announcement of Sensei, corporations are endeavouring to improve the work lives of designers and leave them free to dedicate their energies to more intellectual, creative tasks.
Companies and brands have access to real time insights into their consumers as they visit their websites and can gather intel digitally. With a variety of statistical tools at their disposal virtually, they now own the means to perform multi-dimensional analysis on customers and truly gain a picture of what motivates to them visit their websites.
Entities can identify what time a viewer visited a page, how much time was spent on it, where and when he came from as well. Triangulating these sundry data points allows companies to create accurate consumer profiles and to predict what he may be seeking whilst searching.
If artificial intelligence driven programs are designed to do the legwork, designers will be more effective in designing effectual landing pages and be able to understand what visuals are the most attention grabbing.
One way to break through the never-ending sea of clutter is to invoke the power of minimalism. Designers have been disputing text-intensive sites since the beginning and are now taking it to the next level by incorporating only those elements that are absolutely essential. This saves the viewer time and gives him the required information in an effective, quick manner.
Mobile web browsing made history in the year 2017 as it was utilized more than desktop browsing. Google will also rank websites based on mobile web usage, not only its desktop counterpart. This will obviously be a critical design variable as the device of web utilization has to be factored in by web artists. Of course, it will be a challenge for designers as they will aim to push boundaries this year and create new design milestones across a sector of mediums.
As the world moves towards strengthening sources of renewable energy, the design industry seeks to contribute in whatever way it can. The world wide web utilizes approximately ten percent of global energy and is a mounting figure. Tech giants such as Google, Apple and Facebook have employed renewable energy to energize their data centers.
Designers can help out by guiding viewers to their desired information as quickly as possible and creating personalized experiences. They can also pitch in by hosting their portfolio of products and services via renewable energy. By deploying sustainable design tactics, artists can facilitate and direct the world towards eco-friendlier resources.
This school of thought is gaining global momentum with events such as the SustainableUX, a free digital conference, which exhibits speakers who are experienced and equipped to impart such knowledge. It holds a record of past talks as well and are available to designers whenever they wish to study them.